The Senior Account Director (SAD) leads and provide strategic direction for large client accounts or groups of client accounts in excess of £400K revenue, ensuring they are profitable and growing.
The role is responsible for driving growth and future project planning with the client as well as the delivery of quality work that meets the client’s needs, accurately addresses the brief, and ensures the project is delivered on time and on budget.
They will do so through the effective management of their own team, setting team priorities and managing resource, and through their ability to develop strong client relationships and to lead and inspire others inside and outside the agency.
The SAD will lead pitches for new business, approaching these with both a creative and commercial mindset.
The SAD oversees full proposal development, identifies a pitch team, and leads the presentation on the day, with support from the leadership team as needed.
The SAD will actively seek and recommend new business opportunities with existing and new clients and is responsible for organic growth in the accounts they lead.
Requirements
Lead client accounts in excess of £400K revenue, with overall responsibility for the client/agency relationship.
Take the strategic lead on client briefs and provide strategic direction from kick-off to campaign/project completion.
Lead client meetings, including facilitation of client and stakeholder meetings.
Push clients, and the agency, creatively and strategically to optimum performance.
Proactively engage with, and drive clients’ annual strategy through development of annual account planning.
Follow up on individual campaigns and projects to gain feedback and manage client satisfaction.
Maintain the high-quality of all deliverables through appropriate accuracy and quality checks, embedding this mindset in more junior team members.
Initiate regular client health checks, maintaining excellent client relationships and managing any challenging client situations, in collaboration with the leadership team as needed.
Ensure a working knowledge of the therapeutic landscape as relevant to their client accounts, allowing for informed discussion with, and advice to clients.
Identify, develop, and convert new business opportunities with existing and future clients.
Benefits
Travel to client meetings is required as part of this role.
Undertake any duties as may be required from time to time that can reasonably be regarded as within the remit of the post.
Aware of and conform to legal requirements in all activities, both internal and external. Implicit in this is that all managers and employees conform to the appropriate standards in terms of Health and Safety and Information Security requirements but also to the highest standards of business ethics.