Digital Marketing Specialist

Role Overview

• Own the execution, optimization, and ongoing evolution of select digital property marketing products and projects, including oversight of business-as-usual (BAU) operations such as incident management, vendor coordination, and process improvement
• Own user support and enablement for one or more property data source systems, using feedback and usage insights to inform enhancements and improve the end-to-end user experience
• Partner with business stakeholders across regions to conduct stakeholder research, gather requirements, and perform digital analysis to assess needs, identify opportunities, and inform solution design and prioritization
• Manage property-related development user stories from discovery through deployment, ensuring business needs are clearly captured in actionable functional requirements and user stories
• Partner closely with the Global Website product team to groom backlogs, prioritize work, and guide stories through development sprints, testing, and release
• Lead or support user acceptance testing (UAT), release readiness, and end-user communications
• Serve as a primary point of contact for stakeholders and partner teams for assigned products and initiatives, building relationships grounded in trust, transparency, and accountability
• Demonstrate strong executive presence and the ability to engage confidently with senior stakeholders
• Analyze trends, feedback, and performance data to identify risks, opportunities, and make recommendations for continuous improvement
• Lead workstreams in support of the digital property marketing service tower, supporting planning, prioritization, and cross-team coordination
• Establish and maintain processes, documentation, and best practices to support consistent delivery and operational excellence

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience
• 2–5 years of experience in digital marketing, marketing operations, product support, or a related role
• Demonstrated experience translating business requirements into digital or technical solutions
• Strong analytical skills, with the ability to evaluate data, identify trends, and inform decisions
• Proven ability to manage multiple initiatives with competing priorities
• Strong written and verbal communication skills, including experience engaging with senior stakeholders
• Proven ability to work effectively across diverse audiences, functions, and experience levels, including global partners
• Experience partnering cross-functionally with technology, product, or development teams

Benefits

• Health insurance
• Vision insurance
• Dental insurance
• Flexible spending accounts
• Health savings accounts
• Retirement savings plans
• Life insurance
• Disability insurance programs
• Paid time off