execute, measure, and report on CBN’s apps and website channels
work closely with various cross-functional teams involved with product improvement, user optimization, marketing strategy, and more
facilitate ministry activities and contribute to CBN’s Biblical mission to advance the Gospel of Jesus Christ worldwide

2+ years of experience in digital marketing for apps and website campaigns
Knowledge of best practices, strategies, and industry standards related to digital marketing (apps or website, a plus)
Hands-on experience with marketing tools (Iterable and Drupal, a plus)
Highly proficient in analyzing campaign performance, providing actionable insights, and driving continuous improvements to email performance
Understanding of HTML/CSS preferred
Fluency with template development
Strong understanding of customer segmentation and targeting along with customer lifecycles
Excellent project management skills with ability to multi-task and follow-through (Asana experience, a plus)
Strong time management and organizational skills with keen attention to detail
Excellent oral and written communication skills
Proficient in MS Office and industry-related software with ability to learn new technology
Self-motivated with ability to work independently and be an effective member of collaborative, fast-paced team
Strong interpersonal skills with the ability to establish rapport with all levels of management, staff, and outside public
Flexible with the ability to work under pressure and consistently meet deadlines
Demonstrate life application of Biblical principles and practices in alignment with CBN’s nonprofit Christian mission.

Digital Marketing Specialist

Key skills