Develop and execute integrated marketing programs that drive net new leads and progress existing leads through the sales funnel.
Identify inbound and outbound initiatives including, Website Marketing, Email Marketing, Advertising (Paid, Social, and third-party), Webinars, Social Media, and Events.
Forecast, measure, analyze and report on impact of programs.
Develop, manage, and execute organic growth, SEO, and paid search strategies to drive qualified traffic, improve conversion rates, and maximize ROI across digital channels.
Launch lead nurture programs/campaigns to move inquiries to marketing qualified leads and further down the sales cycle.
Proactively engage with SDR teams to coordinate, communicate, and optimize the impact of marketing activities.
Plan and execute third party media plans that may include advertising, webinars, content marketing, etc.
Communicate and educate the sales team regarding new and planned marketing activities (campaign briefs).
Execute email campaigns using HubSpot including list creation, email copy & setup and tracking.
Test and optimize the performance of marketing channels (Website, Webinars, Email Marketing, Landing Pages, Outreach Sequences, Advertising, Events, etc).
Manage development and execution of integrated marketing programs through ongoing communication with cross-functional marketing teams (Web & Digital Marketing, Product Marketing, Creative Services, etc.

Minimum of 3 years of experience in Demand Generation marketing
Bachelors degree in marketing or related field preferred
Experience with marketing and CRM technologies such as Salesforce, HubSpot, GoTo Webinar and Outreach
Ability to craft clear, engaging, and persuasive copy across channels (email, social media, web, ads, etc.), with strong grammar, attention to detail, and the flexibility to adapt tone and style for different audiences and brand voices
Creative mindset with the ability to brainstorm and contribute fresh ideas for campaigns
Experience with SEO, organic website growth, and Paid Search preferred
Ability to ideate, build, and execute on integrated marketing campaigns on a timely basis independently with high quality
Prior experience understanding campaign performance and recommending appropriate improvements.
Previous experience optimizing SEO strategies to drive incremental growth
Proven ability to partner with cross-functional stakeholders including product marketing, sales, and SDR teams
Consistent track record of excellence and driving change in prior work environments
Ability to work on multiple projects concurrently
Entrepreneurial spirit that enables someone to roll up their sleeves and drive results.

Comprehensive, quality benefits package effective first of the month following your date of hire
Tuition Reimbursement Program
Matching 401(k) retirement plan
Healthy work-life balance with flexible work arrangements and generous time off
Generous referral incentive program
Company social events
Philanthropic opportunities

Marketing Manager – Demand Generation

Key skills