Develop and own product positioning, value props, target personas, and messaging for AppGate ZTNA across buyer journeys.
Plan and execute product launches: launch plans, sales playbooks, collateral, and cross-functional enablement.
Build and update sales enablement (battlecards, pitch decks, ROI talking points, demo scripts) and train sales/field marketing.
Contribute to competitive analysis and provide actionable intelligence to product, sales, and demand teams.
Translate product capabilities into customer-facing content: whitepapers, solution briefs, one-pagers, website copy, blog posts, and webinar materials.
Partner with demand generation and customer reference programs to support campaigns and thought leadership.
Maintain a strong understanding of market dynamics by tracking industry trends, gathering customer and prospect insights, and supporting analyst relations activities to help guide product positioning and messaging.

4–7 years product marketing (or combined product + field marketing / product management + marketing) experience — ideally supporting B2B enterprise SaaS products.
Experience in cybersecurity or security-adjacent markets (network security, identity, cloud security, ZTNA) is strongly preferred.
Strong writing and storytelling skills — able to create crisp, technical-to-business messaging and sales-facing content.
Comfortable with technical concepts and can work closely with product and engineering teams.
Proven experience launching products and equipping sales with effective playbooks and assets.
Data-driven: experience tracking content performance and GTM metrics.
Bachelor’s degree (preferred) in Marketing, Communications, Business, or related field.

Product Marketing Manager

Key skills