Develop and own product positioning, value props, target personas, and messaging for AppGate ZTNA across buyer journeys.
Plan and execute product launches: launch plans, sales playbooks, collateral, and cross-functional enablement.
Build and update sales enablement (battlecards, pitch decks, ROI talking points, demo scripts) and train sales/field marketing.
Contribute to competitive analysis and provide actionable intelligence to product, sales, and demand teams.
Translate product capabilities into customer-facing content: whitepapers, solution briefs, one-pagers, website copy, blog posts, and webinar materials.
Partner with demand generation and customer reference programs to support campaigns and thought leadership.
Maintain a strong understanding of market dynamics by tracking industry trends, gathering customer and prospect insights, and supporting analyst relations activities to help guide product positioning and messaging.