Perform competitor, customer, and market analysis to identify customer needs, trends market gaps, and new product opportunities.
Develop product positioning, pricing, channel, and marketing strategies.
Recommend product and website enhancements to improve user experience.
Track performance of products to assess success and communicate delivery against metrics.
Define and document product requirements and roadmaps for execution and sales.
Collaborate with cross-functional teams for every stage of product development.
Provide content to create marketing materials such as product slicks/profiles, webinars, presentations, demos, white papers, and product updates.
Coordinate product launch activities including working closely with cross-departmental teams.
Work with the development team to plan, specify and deliver product development projects.
Prioritize the implementation of new features and set specific timelines.
Test new product features before release, provide feedback and prioritize issues.
Identify and prioritize new areas for content development.
Create support and training documents for internal and external users.
Prepare and conduct sales training.
Manage product line life cycle from strategic planning to tactical initiatives and specifies the market requirements in relation to the business's product.
Ensure product line revenue achievements consistently meet plan.
Create and conduct presentations for executive leadership team to measure product and business plan achievements.
Act as subject matter expert capable of working across technical and non-technical teams to establish the value and importance for strategic eCommerce initiatives.
Create reports to analyze sales data and trends to make product and business decisions.
Requirements
Bachelor's degree or equivalent experience
5+ years as a product manager for technical products or complimentary product experience
Excellent interpersonal skills and proven team player with co-workers and customers
Strong written and verbal communication skills with negotiation skills
Able to work effectively in a role requiring management by influence
Strong attention to detail and highly organized
Demonstrated ability to work independently
Demonstrated ability to understand and communicate technical concepts and learn quickly
Ability to travel up to 15%
Experience working within an Agile product development process is preferred.
Benefits
Friendly, open, and casual work environment
Comprehensive, quality benefits package effective first of the month following your date of hire
Education Reimbursement Program
Matching 401(k) retirement plan
Healthy work-life balance with flexible work arrangements and generous time off