Key skills
SQLSaaSSales
About this role
Role Overview
- Own pipeline generation
- Plan and execute multi-channel demand gen campaigns (paid search, paid social, content syndication, webinars, events, email)
- Drive MQL → SQL → pipeline with clear hypotheses and targets
- Own quarterly pipeline goals in partnership with Sales and RevOps
- Design and run lead capture, nurture, and re-engagement programs
- Improve lead quality through segmentation, scoring, and routing
- Track and analyze funnel performance from first touch through opportunity
- Optimize for CPL, conversion rates, and pipeline efficiency
- Work closely with Sales on ICP definition, messaging, and feedback loops
Requirements
- 4–7 years of experience in B2B demand generation or lifecycle marketing
- Proven track record of driving pipeline in a SaaS or tech company
- Hands-on experience with paid channels and marketing automation
- Strong analytical skills and comfort with funnel metrics
- Experience partnering closely with Sales teams
Tech Stack
- SQL
Benefits
- Equity
- Medical, dental, vision benefits
- 401k available