Growth Marketing Manager

Role Overview

• Grow qualified website traffic and optimize source mix
• Own paid channel performance (LinkedIn, Google, etc.)
• Improve paid efficiency metrics (CPC, CPM, CTR)
• Increase visitor → lead conversion by channel
• Generate high-quality MQLs with clear CAC ownership
• Improve SAL and SQL conversion in partnership with Sales
• Drive and report on marketing-sourced pipeline ($)
• Support revenue attribution and influence modeling
• Optimize lead → trial/signup conversion
• Improve signup → activation rate against a defined product milestone
• Reduce time-to-value (TTV)
• Increase activation → opportunity conversion
• Partner with Product and CSMs to improve trial-to-paid and paid retention
• Reduce churn through better activation and engagement
• Support expansion and upsell through lifecycle and engagement insights
• Track product engagement (WAU, feature adoption)

Requirements

• Strong analytical ability across funnel metrics, cohorts, and attribution
• Proven experience running experiments end-to-end (hypothesis → test → analysis → iteration)
• Hands-on paid growth experience with measurable results
• Managed paid campaigns on platforms like LinkedIn and Google
• Track record of improving efficiency, conversion, and pipeline impact
• Comfortable owning outcomes, not just execution

Tech Stack

• SQL

Benefits

• Equity
• Medical, dental, vision benefits
• 401k available