Communications & Marketing Director

Role Overview

• Develop and implement a comprehensive communications and marketing strategy aligned with the organization’s strategic plan and CCBHC requirements.
• Translate complex behavioral health services, crisis response systems, integrated care models, and outcome data into clear, compelling messaging.
• Partner with executive leadership to shape organizational messaging and public positioning.
• Develop measurable Key Performance Indicators for marketing and engagement efforts.
• Write and edit press releases, website content, newsletters, social media posts, internal communications, impact reports, and executive messaging.
• Personally develop core campaign messaging and high-visibility materials.
• Oversee and contribute to photography, video storytelling, and digital content production.
• Maintain and regularly update website content to reflect services, access points, crisis services, and compliance language.
• Develop marketing materials to support outpatient services, crisis services, substance use treatment, integrated primary care, and specialty programs.
• Oversee social media strategy and execution, including analytics and performance tracking.
• Develop and manage internal communications strategy to support engagement across multiple sites and disciplines.
• Create CEO communications, staff newsletters, leadership updates, and change management messaging.
• Serve as media liaison and primary contact for press inquiries.
• Draft media statements and crisis communications as needed.
• Build strong relationships with local and regional media, community partners, and advocacy organizations.
• Support organizational initiatives including workforce recruitment, retention campaigns, employee recognition programs, and major operational changes.
• Ensure all communications align with CCBHC certification requirements, HIPAA regulations, and state/federal guidelines.
• Maintains core competencies in relation to working with co-occurring disorders through continuing education and implementing skills into all aspects of treatment.
• Perform other duties as assigned.

Requirements

• Bachelor’s degree in Communications, Marketing, Public Relations, Journalism, or related field required.
• 5+ years of progressive communications and marketing experience.
• Experience in nonprofit healthcare, behavioral health, community health, or human services strongly preferred.
• Experience supporting large, multi-site organizations preferred.
• Exceptional writing, editing, and storytelling skills.
• Ability to translate clinical and regulatory language into clear public messaging.
• Strong project management skills with ability to manage multiple priorities.
• Knowledge of digital marketing platforms, CMS systems, email marketing tools, and analytics.
• Experience managing internal communications in complex organizations.
• Understanding of CCBHC model and public behavioral health systems highly desirable.
• Commitment to equity, inclusion, and trauma-informed communication practices.
• Commitment to Red Rock BHS

Benefits

• We pay a generous portion of your Health Insurance
• Low-cost Dental and Vision Insurance
• Retirement Plan with employer contributions equal to 5% of annual salary
• Student Loan Repayment Options
• No Cost Employee Assistance Plan
• 3 Weeks Paid Time-Off (increases annually between years 2-10)
• 9 Paid Holidays
• 1 Floating Holiday to use at your discretion.
• 4 Rest and Relaxation Days
• 3 days of Education Leave
• 4 hours of Volunteer Leave
• Eligible for Pay Increases and Bonuses Annually
• Employer Paid Long-Term Disability and Life Insurance