Define the Growth Strategy: Develop and execute comprehensive market entry and penetration strategies across Anglophone Africa and key diaspora sender markets.
Drive Acquisition & Retention: Own the end-to-end user lifecycle—from paid marketing, influencer campaigns, and community-led initiatives to activation, engagement, and win-back strategies.
Optimise the Funnel: Partner closely with Product to refine onboarding, improve conversion rates, limits, and user experience to increase transaction frequency, ARPU, and LTV.
Lead Cross-Functional Execution: Oversee day-to-day operations by coordinating across Growth, Ops, Product, CRM, and Partnerships to ensure initiatives are delivered efficiently and align with LemFi’s mission.
Maximise Performance & Unit Economics: Track and analyse key metrics (CAC, LTV, revenue, payback periods), continuously optimising growth levers and resource allocation for maximum impact.
Build a High-Performing Team: Hire, mentor, and lead an innovative growth team, setting clear expectations and fostering a culture of ownership and speed.

Significant experience in Growth, Marketing and Commercial leadership roles within B2C fintech.
Proven track record scaling fintech, payments, remittances, or consumer financial products.
Deep expertise in Anglophone African markets and diaspora-led growth strategies.
Strong command of growth funnels, CRM, paid media, partnerships, and community-led growth.
Demonstrated experience managing regional performance targets, budgets, CAC, and LTV.

Head of Growth – Anglophone Africa

Key skills