Events Marketing Manager - Primal Kitchen

Kraft Heinz is seeking an Events Marketing Manager for its Primal Kitchen brand to manage and execute marketing strategies at various industry and consumer events. This role involves collaboration with multiple teams to enhance brand visibility and engagement through effective event management and strategic planning.

Responsibilities:

• In collaboration with the Brand Experiences Manager, propose event strategy and execution for key national industry events including Expo West. Working alongside the Executive Leadership Team to elevate new product launches and drive awareness
• Manage industry show registration and marketing support for retail partners and distributors including but not limited to: UNFI, KEHE, SproutsCon and INFRA. Total of 12+ events per year
• In collaboration with the Brand Experiences Manager, develop and execute the consumer events strategic plan to support key initiatives
• Propose and develop all Primal Kitchen branded products needed for events, influencer boxes and employee recognition. Collaborate with Primal Kitchen warehouse to maintain inventory
• Along with the Executive Leadership Team, help plan and execute one internal company event per year, for 70+ attendees
• Effectively manage budgets for all events, marketing support materials and swag

Requirements:

• Experience in marketing and event management
• Experience managing 15+ events per year
• Understands company goals and how to implement these goals and objectives through event marketing
• Independent thinker and decision maker
• Ability to integrate trends, while maintaining brand ethos
• Ability to work cross functionally with marketing and sales to drive business objectives
• Attendance at 3-5 events per year (2-3 days in duration, each)
• Proficient with Microsoft Office programs including Excel, PPT, Word
• Strong communication skills to work independently and cross functionally
• Experience with industry events and consumer event management
• Excellent planning, organizing, and project management skills
• Excellent verbal, written and presentation skills
• Strong customer, quality and results orientation
• Ability to interact effectively at all levels and across diverse cultures
• Ability to be an effective team member and manage various projects
• Ability to assist in facilitating progressive change
• Ability to analyze data and develop innovative recommendations and solutions