Conduct comprehensive distributor portfolio audit across all regions, assessing performance, coverage, capabilities, and strategic fit against Semtech's GTM requirements
Develop and gain executive approval for rationalization strategy that defines our optimal distributor mix: broad-base distributors for scale, specialty distributors for technical markets, with clear criteria for partnership continuation
Design performance-based accountability framework with quarterly business review (QBR) process, scorecards, and consequences for underperformance—moving from passive acceptance to active management
Establish baseline metrics for current state: revenue per distributor, market share by distributor, customer acquisition rates, sell-through velocity, inventory health
Build strategic relationships with top-tier corporate distributor leadership to position Semtech as preferred supplier
Launch distributor performance improvement initiatives targeting 20%+ productivity gains through better forecasting, inventory optimization, demand creation programs, and sales training
Execute portfolio rationalization in partnership with Regional VPs—exiting underperforming partnerships while strengthening relationships with strategic distributors
Deploy distributor enablement programs including product training, sales playbooks, competitive positioning, and demand generation support that drives consistent messaging across all geographies
Establish corporate-level strategic agreements with global distributors that provide favorable terms, priority support, and consistent execution across RVP territories
Achieve revenue growth 5+ points above market through improved distributor productivity, better coverage, and enhanced demand creation capabilities
Drive positive net customer growth (negative churn rate) by expanding the number of customers doing business with Semtech through distribution channel
Scale best practices globally by identifying and replicating successful distributor engagement models across all regions
Build predictive analytics for distributor performance, inventory health, and market opportunity that enable proactive management vs. reactive problem-solving
Position Semtech as "partner of choice" with top-tier distributors through consistent delivery, strategic collaboration, and mutual value creation
Requirements
Distribution Leadership Experience
Bachelor's degree in Business, Engineering, Marketing, or related field (MBA preferred)
15+ years in sales, channel management, or distribution leadership with at least 7 years managing distribution strategies in technology/semiconductor industries
Proven track record transforming underperforming distribution channels into competitive advantages with measurable revenue growth
Deep understanding of electronics distribution ecosystem with established C-level relationships
Demonstrated success rationalizing distributor portfolios—deciding who to invest in, who to exit, and how to maximize performance
Experience implementing performance-based management systems including QBRs, scorecards, and accountability frameworks
Track record driving revenue growth that exceeds market benchmarks through distributor productivity improvements
Expertise in distributor business models including stocking strategies, demand creation programs, pricing/margin structures, and inventory management
Proven ability to drive results through influence in complex matrix organizations without direct authority over all resources
Experience building consensus across skeptical stakeholders and demonstrating value through quick wins
Strong analytical capabilities to assess distributor performance, identify improvement opportunities, and track progress against targets
Experience with CRM systems (Salesforce), distributor portals, and business intelligence tools for performance management
Ability to translate data into actionable insights and strategic recommendations for executive audiences.