About this role
Role Overview
- You will run the entire creative process end-to-end:
- Deep research on avatars, angles, objections, hooks, and awareness stages
- Creating concepts for high-converting video ads and static ads
- Identifying winning patterns and iterating aggressively
- Scripting performance ads
- Briefing & managing editors and designers
- Directing content shoots and sourcing UGC (with budget ownership)
- Producing consistent volume of concepts that hit performance targets
- Analyzing ad performance & pulling actionable insights
- Scaling winning creatives and killing losers
- Building structured processes for testing, iteration & optimization
Requirements
- 5+ years of proven experience as a Creative Strategist for a large DTC e-commerce brand
- Your creatives have directly generated $2M–$3M+ in revenue with ROAS 2+
- You fully own the creative process — not “assisted,” not “supported,” but led
- Ability to produce high daily/weekly output (video + static concepts)
- Hands-on experience with high-spend ad accounts at similar or larger scale than the current company
- Strong analytical and creative judgement to understand what performs and why at high-budget levels
- Clear, native-level English (US/UK/EU/AU/CA/NZ preferred)
Benefits
- Fully remote
- No time-zone restrictions
- Flexible working hours (we care about results, not clocks)
- Unlimited PTO as long as performance targets are hit