About this role
Role Overview
- Be the owner of performance creatives and act as the main driver of experiments within our paid channels (focus on Meta as a starting point, with TikTok and Google to be followed)
- Formulate and develop the creative strategy together with PMM and UAM
- Generate, prioritize, and launch creative hypotheses — with a focus on scaling the most successful concepts in terms of CAC, ROI and volumes
- Enhance our “test & scale framework”: insight → concept → production → analysis → scaling
- Work closely with UGC creators and designers: briefs, storyboards, feedback, and quality control
- Analyze creative performance, identify patterns, and turn them into insights for the next iterations
- Develop and scale proven creative concepts rather than just “chase new ideas and make creative volumes”
- Make key decisions based on user behavior analysis, marketing and product metrics — and take ownership of the results
Requirements
- Ideally, 3+ years of experience in performance marketing in creative marketing / user acquisition / growth in B2C products (experience in FMCG, marketing agencies, or BIG-4/IB will be a plus)
- Hands-on experience with Meta Ads as the main channel, with proven cases and successful results
- Strong understanding of how creatives impact audience quality and performance of both top
- and bottom-of-funnel through metrics (CPM, CTR, CPA/CAC, LTV)
- Understanding of the “full funnel” scalability and consistency (audience creative funnel product)
- High level of curiosity and a strong desire to explore and deeply understand our users’ jobs, pains, and gains
- Ability to clearly articulate ideas, defend your POV with strong arguments, and desire to make independent decisions
- Creativity and the ability to generate hypotheses based on competitive analysis, personal insights, and business priorities
- Comfort with working in a fast-paced environment with a high level of uncertainty
- Results-oriented mindset and readiness to take ownership not only of the process, but first and foremost of outcomes
- English Upper-Intermediate+
Benefits
- Corporate benefits such as meals, gym, medical insurance, and more
- Unlimited opportunities for professional growth and networking
- A strong, experienced, and highly motivated team
- Asymmetric career growth opportunities
- Hybrid work format with offices in Kyiv, Lviv, or Warsaw, or full remote