Director of Compliance, Product Marketing

Role Overview

Key Responsibilities

• Direct and manage product marketing and go-to-market strategies for compliance solutions.
• Drive market requirements and prioritization for customer roadmap in alignment with the go-to-market strategy and business objectives.
• Own pricing and packaging. Collaborate with product, sales, finance, and segment requirements to develop pricing and packaging strategy and execution to maximize market penetration.
• Develop and implement strategies to effectively position and differentiate products in the market.
• Align product messaging with overall company branding and strategic business objectives.
• Lead the development and execution of comprehensive go-to-market plans for new product launches and updates.
• Coordinate launch activities including planning, content creation, and communication strategies.
• Collaborate with product, sales, and operations teams to ensure successful execution.
• Conduct in-depth market research to understand industry trends, customer needs, and the competitive landscape.
• Define and refine buyer personas to drive marketing strategies and product development.
• Use insights to drive product roadmaps and marketing campaigns.
• Craft compelling, differentiated product messaging tailored to various audiences including fleet managers, compliance officers, and transportation stakeholders.
• Develop marketing collateral such as brochures, presentations, case studies, and white papers.
• Provide sales teams with tools and resources to effectively communicate product value.
• Conduct training sessions and develop sales enablement materials to support adoption and revenue growth.
• Build and nurture customer relationships through feedback programs and advocacy initiatives.
• Leverage customer success stories and testimonials to support marketing and sales efforts.
• Monitor and analyze competitors’ products, strategies, and positioning.
• Define KPIs and analyze campaign performance and product adoption metrics to optimize marketing efforts.

Requirements

Qualifications

• Bachelor’s degree in marketing, Business, or a related field.
• 12+ years of experience in B2B product marketing, with at least 3 years in transportation compliance or a related field.
• Proven success in developing and executing go-to-market strategies.
• Strong verbal and written communication skills.
• Data-driven mindset with proficiency in marketing analytics tools.
• Ability to thrive in a fast-paced, cross-functional environment.
• Creative problem-solving skills and a proactive, self-starter attitude.

Benefits

How We Will Take Care of You

• Robust benefit package that includes medical, dental, and vision that start on date of hire.
• Paid Time Off, to include vacation, sick, holidays, and floating holidays.
• Paid parental leave.
• 401(k) plan with employer match.
• Company-funded “lifestyle account” upon date of hire for you to apply toward your physical and mental well-being (i.e., ski passes, retreats, gym memberships).
• Tuition Reimbursement Program.
• Voluntary benefits, to include, but not limited to Legal and Pet Discounts.
• Employee Assistance Program (available at no cost to you).
• Company-sponsored and funded “Culture Team” that focuses on the Physical, Mental, and Professional well-being of employees.
• Community Give-Back initiatives.
• Culture that focuses on employee development initiatives.
• Company-wide bonus and commission plans.