Product Marketing Manager – EHR for Practice Groups

Role Overview

• Identify and synthesize market dynamics, competitive shifts, buyer trends, and regulatory considerations (e.g., MIPS participation) impacting practice groups.
• Develop clear problem statements and articulate differentiated positioning rooted in customer workflow and business challenges.
• Partner with Product and business leaders to clarify market opportunity and support segmentation and targeting decisions.
• Define and execute go-to-market strategies for new features, enhancements, and growth initiatives.
• Establish guidance on messaging architecture, value proposition development, and launch approach.
• Apply structured frameworks to ensure consistency and scalability in go-to-market execution.
• Leverage AI-enabled tools and modern workflows to synthesize research, pressure-test positioning, and accelerate high-quality outputs while maintaining ownership of strategy and accuracy.
• Enable Sales and Sales Enablement teams with clear value propositions, messaging tools, and competitive insights.
• Serve as subject matter expert in complex sales discussions and customer education forums.
• Collaborate with Customer Success and other teams to align messaging across acquisition, adoption, and expansion stages.
• Translate product capabilities into clear, differentiated business value for executive and clinical buyers.
• Develop foundational messaging frameworks that guide campaigns, events, digital programs, and thought leadership.
• Ensure narrative consistency across marketing channels and customer touchpoints.
• Define success metrics for launches and key initiatives.
• Monitor performance, gather market feedback, and refine positioning to improve awareness, pipeline contribution, and win rates.
• Provide evidence-based recommendations to strengthen go-to-market effectiveness.

Requirements

• Bachelor’s degree; advanced degree or equivalent experience desired
• 4–6 years of Product Marketing experience in B2B SaaS solutions
• Experience within healthcare technology required; experience in provider, post-acute, or practice group environments strongly preferred
• Experience with Product Management and/or Product Marketing principles such as Pragmatic Marketing, Silicon Valley Product Group, or Product Marketing Alliance; certification a plus
• Proven ability to create compelling value propositions and messaging strategies that link product capabilities to measurable business outcomes
• Demonstrated ability to support pipeline creation for new offerings as well as expansion opportunities
• Strong marketing expertise combined with solid business acumen, leveraging market insights and performance indicators to inform decisions
• Exceptional communication, storytelling, and presentation skills with the ability to tailor messaging to diverse audiences
• Critical thinker with excellent time management, interpersonal, decision-making, and organizational skills
• A “roll up the sleeves” attitude; a self-starting orientation with the drive to bring clarity, build momentum, and make things happen
• Team player and strong collaborator who builds trust and maintains diplomacy in fast-paced environments
• Polished professional who thrives in growth-oriented settings and adapts quickly to evolving priorities
• Demonstrated ability to leverage AI and automation tools to enhance strategic analysis, accelerate content development, and improve decision quality while exercising strong judgment and governance awareness

Benefits

• Benefits starting from Day 1!
• Retirement Plan Matching
• Flexible Paid Time Off
• Wellness Support Programs and Resources
• Parental & Caregiver Leaves
• Fertility & Adoption Support
• Continuous Development Support Program
• Employee Assistance Program
• Allyship and Inclusion Communities
• Employee Recognition … and more!