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Director of Growth Marketing at Goody | JobVerse
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Director of Growth Marketing
Goody
Remote
Website
LinkedIn
Director of Growth Marketing
United States
Full Time
2 hours ago
$130,000 - $170,000 USD
Apply Now
Key skills
Analytics
Salesforce
CRM
Decision Making
Collaboration
Remote Work
Sales
About this role
Role Overview
Develop and lead comprehensive digital marketing strategies that drive business growth and optimize the customer journey.
Manage our SEM channel and budget, ensuring continuous improvement in efficiency and ROI.
Rigorously measure results and
Strategically test and scale new paid media channels, such as video, paid social, and ABM, to identify profitable avenues for growth.
Oversee the collaboration with our paid media agency, ensuring alignment with our strategic goals and continued improvement in outcomes.
Drive full-funnel marketing approaches, integrating remarketing and display campaigns to maximize impact.
Champion conversion rate optimization and data-driven decision-making to enhance performance.
Requirements
5+ years of digital marketing experience with a strong focus on SEM and paid media.
Proven ability to manage and optimize a paid media budget of at least $1 million annually.
Excellent copywriting skills and creative instincts.
Strong background in B2B marketing, including understanding the B2B customer lifecycle and collaboration with sales teams.
Demonstrated success in running impactful campaigns on both paid search and paid social platforms.
Analytical mindset with a commitment to data-driven decision making.
Knowledge of web and product analytics tools (e.g. Google Analytics) and marketing automation and CRM platforms (e.g. HubSpot, Salesforce)
Passionate about pixel-perfect, on-brand design – and comfortable working with third-party design and video creatives to get there
Benefits
100% remote work
Group medical, dental, and vision coverage insurance (with opt-out benefits)
401k
Stock options
Open PTO, with a company-wide summer break designed to counterbalance the demands of the year-end holiday season.
Paid parental leave benefits
Annual company offsite – past locations include Cabo, San Diego, and Banff
$100/month reimbursement for wellness
$500 annual education stipend
Lots of Goodys!
Apply Now
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