Performance-First Creative Execution: Develop high-converting motion assets for Meta, TikTok and YouTube, engineered for direct-response environments and optimized around the first 3 seconds to maximize retention and conversion.
Data-Driven Iteration: Analyze creative performance metrics in partnership with Growth and UA teams, using structured testing frameworks to scale winning concepts and refine or sunset underperforming assets.
Full-Funnel Creative Thinking: Design motion content with clear performance objectives in mind (CPI, ROAS, LTV), understanding how creative impacts user behavior across the acquisition funnel.
Strategic Creative Collaboration: Partner closely with Growth Managers, UA teams and Video Producers to translate campaign strategy and KPIs into scalable creative concepts.
High-Velocity Testing Environment: Contribute to continuous creative experimentation cycles, producing and iterating assets efficiently to support large-scale paid social budgets.
Platform-Native Craft & Innovation: Create dynamic transitions, typography and compositing sequences that feel native to each platform while maintaining brand consistency and competitive edge.
Trend & Competitive Awareness: Monitor evolving platform trends, UGC styles and creative benchmarks to proactively identify new opportunities for performance uplift.

3+ years of experience in motion design within performance marketing, paid social or growth-focused environments
The "Design-First" Mindset: A portfolio that proves you are a top-tier graphic designer who happens to be a master of motion (strong grasp of typography, hierarchy, and color).
Platform Expertise: Deep understanding of the technical and psychological nuances of TiMeta Ads, TikTok, Pinterest, X and Snap ad formats.
Technical Stack: Mastery of After Effects and Premiere Pro.
Figma Fluency: Experience using Figma as a primary collaborative tool.
Performance Literacy: Ability to articulate why a creative decision was made in the context of business goals and user behavior.
Communication: Fluent English with the ability to pitch creative ideas clearly and concisely.
AI Integration: Proficiency in AI-driven workflows (Midjourney, Runway, Sora, etc.) to speed up ideation and production.
Automation Mastery: Skill with expressions, MOGRTs, and Essential Graphics to streamline high-volume creative testing.

Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.
Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.
Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.
We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!

Motion Designer

Key skills