Key skills
AIAnalyticsPhotoshopA/B Testing
About this role
Role Overview
- Own the entire thumbnail design process, from concept to final design, for all long-form YouTube content across both brands.
- Lead a rapid-fire A/B testing process, constantly iterating on designs and analyzing performance data to understand why one thumbnail beats another.
- Constantly research and analyze YouTube trends, competitor designs, and audience psychology to keep our thumbnails ahead of the curve and optimized for clicks.
Requirements
- 3+ years of professional experience as a YouTube Thumbnail Designer
- Must provide a portfolio of YouTube thumbnails with verifiable proof (screenshots of CTR, A/B test results) of your impact on channel performance
- Must have a deep knowledge of the YouTube platform and what makes viewers click.
- Expert-level proficiency in Adobe Photoshop.
- Is NOT fully dependent on AI tools
- Innate understanding of YouTube analytics, particularly CTR and how it relates to audience psychology.
- Must be proficient in the following:
- Adobe Photoshop (Expert)
- ClickUp (or similar PM tool)
- Google Drive & G-Suite
Benefits
- Flexible work arrangements
- Professional development