Manage the full lifecycle of mobile performance campaigns across Meta Ads, TikTok, Pinterest, X and Snap from launch and testing to optimization and large-scale budget scaling
Manage and scale high budgets (experience with 7-figure monthly spend or operating within a team managing budgets at that scale)
Lead structured creative experimentation in partnership with designers, driving A/B testing and full-funnel performance optimization
Conduct deep funnel and cohort analysis (CPI → CPA → ROAS → LTV) to inform confident, data-driven scaling decisions
Apply strong attribution modeling knowledge to optimize channel strategy and budget allocation
Execute and optimize Web2App acquisition flows
Monitor campaign performance through structured reporting and automation, identifying continuous optimization opportunities
Collaborate closely with Data & BI teams, leveraging tools such as Tableau / Looker and AppsFlyer / Adjust
Research, evaluate and test new acquisition channels to unlock incremental growth
Leverage AI tools to enhance performance marketing workflows, including creative ideation and iteration, copy and UGC script generation, creative analysis, landing page optimization, and reporting automation

3+ years of experience in B2C User Acquisition
Proven experience managing or contributing to 7-figure monthly Paid Social budgets (Meta Ads, TikTok, Pinterest, X and Snap)
Strong background in mobile performance marketing and Web2App funnels
Solid understanding of attribution modeling
Experience with AppsFlyer / Adjust and BI tools such as Tableau / Looker
Strong analytical skills with advanced Excel / Google Sheets proficiency and structured reporting experience
English proficiency (B2 or higher)
Proficient in using AI tools to enhance performance marketing workflows, including creative ideation & iteration, copy and UGC script generation, creative analysis, landing page optimization, and automated reporting
Builder mindset with strong ownership and autonomy
Fast decision-maker with high performance standards
Data-driven and experimentation-oriented
Curious, competitively aware, and adaptable in fast-changing environments
Clear and effective communicator across cross-functional teams

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User Acquisition Manager

Key skills