Own Gravity's content engine and calendar. Plan, write, and publish content that drives awareness, consideration, conversion, and expansion.
Build systems to translate content across multiple formats including ads, blogs, case studies, email campaigns, one-pagers, webpages, and white papers.
Develop and execute go-to-market content for product launches and updates that drive engagement and adoption across the funnel, as well as sales enablement that equips the field to demo and sell.
Create and maintain centralized messaging frameworks across segments and personas, ensuring consistency across all produced content.
Become an expert on our customers and market. Gather customer stories and synthesize market trends into messaging and positioning that is clear, differentiated, and resonant.
Use AI tools to accelerate content creation. Leverage AI writing and research tools to scale content production without sacrificing quality, and help establish best practices for AI-assisted content creation across the team.
Partner closely with Marketing, Product, Sales, Climate Strategy, and leadership to develop our content vision and translate complex stories and product capabilities into content that resonates with buyers.
Requirements
4–6+ years of experience in product marketing, content marketing, or brand marketing, preferably in a B2B SaaS context, or fields like journalism and speechwriting.
Exceptional writing. You can take complex concepts and distill them into clear, engaging, and differentiated stories across any medium.
Experience crafting compelling product positioning and messaging that resonates in crowded markets.
Fluency with AI writing tools and a genuine enthusiasm for using them to work faster and produce more.
High customer empathy. You want to understand what drives buyers and ensure our content speaks directly to their needs.
Proven ability to drive deliverables and juggle multiple projects with tight deadlines.
Domain knowledge in sustainability and/or energy (nice-to-have).