Own and shape integrated marketing strategy across a portfolio of Broadway, Off-Broadway, and touring productions
Act as senior strategic advisor to producers, general managers, and theatre partners
Ensure media, SEO, AI Discovery, CRM, Data & Insights, and creative strategies align with client business goals and revenue objectives
Empower Account Directors/Managers to lead day-to-day client management while maintaining executive oversight and accountability.
Own revenue targets and margin performance across your client portfolio
Forecast revenue, manage scope, and ensure profitable account growth
Oversee resource allocation in partnership with department leads to align staffing with portfolio needs
Identify upsell and cross-sell opportunities that strengthen long-term partnerships.
Leverage existing Broadway and theatre relationships to generate new opportunities
Identify prospective partnerships and collaborate with the new business team to pitch and close new clients
Represent SINE Digital at industry events, opening nights, and theatre partner engagements
Expand SINE’s penetration within the theatre market through strategic relationship building.
Manage and mentor direct reports within Client Services
Elevate the strategic capabilities of the team while fostering accountability and ownership
Continuously evaluate and improve workflow, communication, and process efficiency
Influence hiring decisions and support the development of a high-performing client services team.
Collaborate closely with Media, CRM, Data & Insights, and SEO teams to ensure integrated execution
Advocate for client needs while balancing internal priorities and performance standards
Serve as a leadership voice in shaping department-wide best practices and strategic direction.
Requirements
10+ years of experience, preferably within the theatre industry
Prior agency experience is strongly preferred
Deep understanding of Broadway, Off-Broadway, and touring production marketing dynamics
Existing senior-level relationships within the theatre ecosystem
Proven track record of owning revenue targets and driving portfolio profitability
Confident in leading executive-level conversations and navigating complex stakeholder environments
Strong operational mindset with the ability to improve processes while maintaining creative agility
Collaborative leader who empowers teams while maintaining high standards of accountability
Deep experience unpacking digital strategies/activations across Meta (Facebook/Instagram), TikTok, Google Ads, DV360, paid social, programmatic.
Familiarity with ticketing platforms (AudienceView, Telecharge, Nliven, etc.), live event promotion, and analytics (Google Analytics, etc.)
Decisive and composed under pressure, able to balance short-term demands with long-term vision.
Benefits
A competitive salary between $125,000
$150,000, commensurate with experience
24 days PTO per calendar year, which will increase with length of service at one additional day per year, capped at 3 days, (plus extra time off over the Christmas/holiday period)
Access to 401(k) Retirement Plan
Access to Company subsidized healthcare and dental care
Working from home equipment allowance
An abundance of free tickets to live events
Structured personal development, a customized training program and opportunities to attend industry conferences.