Client Director, US Theatre

Role Overview

• Own and shape integrated marketing strategy across a portfolio of Broadway, Off-Broadway, and touring productions
• Act as senior strategic advisor to producers, general managers, and theatre partners
• Ensure media, SEO, AI Discovery, CRM, Data & Insights, and creative strategies align with client business goals and revenue objectives
• Empower Account Directors/Managers to lead day-to-day client management while maintaining executive oversight and accountability.
• Own revenue targets and margin performance across your client portfolio
• Forecast revenue, manage scope, and ensure profitable account growth
• Oversee resource allocation in partnership with department leads to align staffing with portfolio needs
• Identify upsell and cross-sell opportunities that strengthen long-term partnerships.
• Leverage existing Broadway and theatre relationships to generate new opportunities
• Identify prospective partnerships and collaborate with the new business team to pitch and close new clients
• Represent SINE Digital at industry events, opening nights, and theatre partner engagements
• Expand SINE’s penetration within the theatre market through strategic relationship building.
• Manage and mentor direct reports within Client Services
• Elevate the strategic capabilities of the team while fostering accountability and ownership
• Continuously evaluate and improve workflow, communication, and process efficiency
• Influence hiring decisions and support the development of a high-performing client services team.
• Collaborate closely with Media, CRM, Data & Insights, and SEO teams to ensure integrated execution
• Advocate for client needs while balancing internal priorities and performance standards
• Serve as a leadership voice in shaping department-wide best practices and strategic direction.

Requirements

• 10+ years of experience, preferably within the theatre industry
• Prior agency experience is strongly preferred
• Deep understanding of Broadway, Off-Broadway, and touring production marketing dynamics
• Existing senior-level relationships within the theatre ecosystem
• Proven track record of owning revenue targets and driving portfolio profitability
• Confident in leading executive-level conversations and navigating complex stakeholder environments
• Strong operational mindset with the ability to improve processes while maintaining creative agility
• Collaborative leader who empowers teams while maintaining high standards of accountability
• Deep experience unpacking digital strategies/activations across Meta (Facebook/Instagram), TikTok, Google Ads, DV360, paid social, programmatic.
• Familiarity with ticketing platforms (AudienceView, Telecharge, Nliven, etc.), live event promotion, and analytics (Google Analytics, etc.)
• Decisive and composed under pressure, able to balance short-term demands with long-term vision.

Benefits

• A competitive salary between $125,000
• $150,000, commensurate with experience
• 24 days PTO per calendar year, which will increase with length of service at one additional day per year, capped at 3 days, (plus extra time off over the Christmas/holiday period)
• Access to 401(k) Retirement Plan
• Access to Company subsidized healthcare and dental care
• Working from home equipment allowance
• An abundance of free tickets to live events
• Structured personal development, a customized training program and opportunities to attend industry conferences.