Senior Director of Performance Creative Strategy

Role Overview

• Define Creative Direction
• Establish and evolve the creative north star across all paid platforms
• Define energy, tone, pacing, and visual guardrails
• Translate data into ICP insights, and ICP insights into creative frameworks.
• Work from data to retention and everything in between.
• Lead Performance Creative Strategy
• Develop testing hypotheses and creative roadmaps
• Partner with growth to analyze performance data
• Build segmented creative lanes (e.g., relief vs focus vs protein)
• Ensure creative optimizes for:
• Hook rate
• Retention
• CVR
• CPA
• Creator & UGC Alignment
• Define creator content briefs and creative frameworks
• Ensure creator output aligns with performance creative strategy
• Build repeatable content formats
• Oversee content acquisition strategy
• Team Leadership
• Hire, lead and mentor creative strategists and performance editors
• Elevate creative thinking across the organization
• Foster a culture of high standards + rapid iteration
• Push for excellence without ego
• Cross-Functional Partnership
• Align with product on launches and positioning
• Support DTC and retail creative needs
• Translate customer insights into messaging
• Partner with CX to mine qualitative feedback
• Cross platform performance creative

Requirements

• 8-12+ years in creative strategy and/or performance marketing
• Experience in DTC or CPG
• Deep understanding of paid creative systems
• Strong instincts for female-focused wellness brands
• Data-fluent and commercially minded
• Exceptional taste and pattern recognition
• Able to articulate why something works and not just that it does

Bonus If

• Experience scaling a 9-figure DTC brand
• Deep understanding of midlife female consumers
• Proven ability to build and mentor creative teams while managing up

Benefits

• Competitive comp package
• Health stipend
• Health benefits
• Generous time off policy
• Free product