Director, Social Media

Role Overview

• Set and lead a clear, cohesive social media strategy aligned with Biohub’s and Learning Commons’ priorities and audiences.
• Oversee the creation of high‑quality, social‑first content—especially video—that makes complex ideas accessible, accurate, and engaging.
• Shape narratives around scientific and technical work, ensuring clarity without oversimplification.
• Support our founders, executives and internal thought leaders in building an authentic, effective social presence.
• Guide community engagement and risk management, fostering constructive conversation and protecting organizational credibility.
• Partner with internal teams and external agencies to deliver integrated campaigns across social, email, web, events, and other channels.
• Build and maintain relationships with relevant creators, influencers, and partners to extend reach and impact.
• Use data and insights to evaluate performance, refine strategy, and demonstrate impact.
• Stay ahead of platform shifts and emerging formats, testing new approaches with intention.
• Lead, mentor, and grow a team of social media professionals.
• Travel occasionally for events, meetings, or on‑location content production.

Requirements

• 10+ years of experience in social media or digital storytelling, including at least 5 years in a leadership role.
• Demonstrated success turning complex or technical topics into engaging content for multiple audiences.
• Experience leading influencer/content creator strategy and execution
• Deep understanding of major social platforms, audience behavior, and evolving best practices.
• Exceptional editorial judgment and storytelling skills across formats, with strong experience in video.
• Experience working with cross‑functional partners and managing external agencies.
• Comfort using data to guide decisions and measure impact.
• A people‑centered leadership style and experience building strong, collaborative teams.
• Experience with science, research, education, or similarly complex subject matter is strongly preferred.
• Bachelor’s degree in communications, marketing, or a related field (or equivalent experience).

Benefits

• Provides a generous employer match on employee 401(k) contributions to support planning for the future.
• Paid time off to volunteer at an organization of your choice.
• Funding for select family-forming benefits.
• Relocation support for employees who need assistance moving