Vice President of Sales

Role Overview

• Deliver and exceed revenue, volume, and growth targets across all Canada sales channels.
• Own sales execution within market strategy, financial guardrails, and priorities established by the VP, Canada Market (BU) and SVP.
• Drive disciplined pipeline management, forecasting accuracy, and execution rigor.
• Lead the Canada Sales organization, including National Sales Managers and field sales teams.
• Serve as the senior functional leader for Sales in Canada, setting clear expectations, standards, and performance accountability.
• Build bench strength and succession readiness across the Sales organization.
• Develop and maintain strong senior-level relationships with strategic customers.
• Drive customer growth plans rooted in customer centricity, joint value creation, and execution excellence.
• Expand presence and penetration in emerging and under-developed channels (e.g., Discount, Club, HMR, Industrial).
• Command a strong external presence across Foodservice, Retail, and alternative channels.
• Develop sales capabilities through coaching, talent development, and continuous upskilling.
• Advance adoption of Salesforce, AI-enabled selling tools, and improved forecasting and analytics.
• Strengthen commercial discipline across pricing, margin management, and bid governance.
• Cultivate a high-performance, highly engaged sales culture with a strong growth and execution mindset.
• Actively lead culture shifts aligned with enterprise values and performance expectations.
• Serve as an active member of the Canada Leadership Team (CLT), demonstrating high energy, collaboration, and results orientation.

Requirements

• Bachelor’s degree required; Business, Marketing, or related field preferred.
• Minimum 10+ years of progressive sales experience within Foodservice or broader food industry, with demonstrated success driving top-line growth.
• 7+ years of senior sales leadership experience, leading multi-level, geographically dispersed teams across multiple channels.
• Proven expertise in P&L ownership, revenue growth management, pricing strategy, margin optimization, and disciplined commercial execution.
• Demonstrated ability to set and execute market-level sales strategies while operating within enterprise financial and strategic guardrails.
• Strong executive presence, with the ability to influence at the Executive level with customers, partners, and internal stakeholders.
• Highly effective negotiation, presentation, and strategic communication skills, with a track record of closing complex, high-value agreements.
• Demonstrated success leading through change, building high-performance sales cultures, and delivering results in matrixed environments.
• Recognized as a bona fide sales leader with the credibility, customer command, and execution rigor required to drive accelerated growth within the Canada Market/BU.

Benefits

• Competitive compensation
• Health & financial benefits
• Paid time off
• Parental leave
• Family planning support
• Flexible work policy
• Associate resource groups
• Volunteering & community impact opportunities
• Holiday gatherings
• In-house taste tests (we are a food company after all)!