Account Based Marketing Manager

Role Overview

• Own the ABM strategy and annual planning for a defined book of 20–30 priority accounts, aligned to revenue goals and sales priorities.
• Partner closely with Sales leadership and account owners to define account plans, buying group personas, engagement goals, and success metrics.
• Develop and execute highly personalized, multi-touch ABM programs (1:1, 1:few) across digital, content, events, and sales-enabled channels.
• Translate account insights, intent signals, and firmographic data into tailored messaging and experiences that accelerate pipeline creation and deal progression.
• Serve as the primary marketing partner to Sales for priority accounts, maintaining tight alignment on account strategy, campaign timing, and follow-up.
• Equip Sales with account-specific insights, messaging, content, and playbooks to support outreach and buying group engagement.
• Support opportunity acceleration efforts through targeted campaigns, air cover, and late-stage deal support.
• Plan, launch, and optimize coordinated 1:1 ABM campaigns across events, email, paid media, website personalization, and direct mail.
• Design and execute account-centric event strategies, such as executive events, curated roundtables, and select opportunity-focused activations, in partnership with Field Marketing.
• Develop account-relevant assets, value narratives, and use-case-driven messaging in partnership with Product Marketing & Content teams
• Define ABM success metrics across engagement, pipeline, deal velocity, and revenue impact.
• Build and maintain dashboards to track account engagement, buying group coverage, and campaign performance.
• Continuously analyze results to optimize targeting, messaging, channels, and investment across accounts.
• Ensure accurate account targeting, data hygiene, and campaign tracking in HubSpot and Salesforce.
• Leverage intent data, enrichment tools, and automation to scale personalization without sacrificing quality.
• Identify and implement process improvements that increase ABM efficiency, scalability, and ROI.
• Strategically leverage AI to accelerate research, content personalization, campaign execution, and performance insights.
• Test and adopt emerging tools and workflows that enhance ABM effectiveness and reduce manual effort.

Requirements

• 5+ years of experience in B2B SaaS marketing, with deep experience in Account-Based Marketing roles.
• Proven success owning ABM strategy and execution for a defined set of high-value accounts
• Demonstrated ownership of end-to-end strategy and delivery for hyper-personalized, high-impact account events.
• Highly results-driven, with demonstrated success co-owning pipeline, bookings, and revenue outcomes in close partnership with Sales.
• Strong track record of driving measurable pipeline and revenue impact through ABM programs.
• Hands-on experience with HubSpot (required) and Salesforce (preferred), including account-based reporting and campaign management.
• Experience with ABM platforms, intent data tools, and personalization technologies (e.g., Demandbase, 6sense, or similar).
• Ability to collaborate effectively with Sales and influence without authority.
• Strong analytical skills with experience building and interpreting dashboards and performance reports.
• Excellent project management skills with the ability to manage multiple accounts and initiatives simultaneously.
• Demonstrated ability to use AI tools and automation to improve personalization, speed, and campaign performance.
• Exceptional written and verbal communication skills.
• Bachelor’s degree in Marketing, Business, or a related field.

Benefits

• Excellent medical, dental, and vision coverage
• 401(k) with up to 4% company match
• 16 weeks of paid parental leave
• Flexible Paid Vacation Time Off + 10 Sick Days for exempt roles
• Generous Accrued Paid Vacation Time Off + 10 sick days for non-exempt roles
• Summer & Winter Break (~1-week each) + 9 Holidays per year
• Healthcare and Dependent Care FSA
• HSA Employer Contribution ($75-150 for individuals, $150-$250 for families)
• $15K Family Building Benefit (lifetime limit)
• Life and Disability Insurance
• $1,500 Annual Lifestyle Stipend to support your well-being