Own the ABM strategy and annual planning for a defined book of 20–30 priority accounts, aligned to revenue goals and sales priorities.
Partner closely with Sales leadership and account owners to define account plans, buying group personas, engagement goals, and success metrics.
Develop and execute highly personalized, multi-touch ABM programs (1:1, 1:few) across digital, content, events, and sales-enabled channels.
Translate account insights, intent signals, and firmographic data into tailored messaging and experiences that accelerate pipeline creation and deal progression.
Serve as the primary marketing partner to Sales for priority accounts, maintaining tight alignment on account strategy, campaign timing, and follow-up.
Equip Sales with account-specific insights, messaging, content, and playbooks to support outreach and buying group engagement.
Support opportunity acceleration efforts through targeted campaigns, air cover, and late-stage deal support.
Plan, launch, and optimize coordinated 1:1 ABM campaigns across events, email, paid media, website personalization, and direct mail.
Design and execute account-centric event strategies, such as executive events, curated roundtables, and select opportunity-focused activations, in partnership with Field Marketing.
Develop account-relevant assets, value narratives, and use-case-driven messaging in partnership with Product Marketing & Content teams
Define ABM success metrics across engagement, pipeline, deal velocity, and revenue impact.
Build and maintain dashboards to track account engagement, buying group coverage, and campaign performance.
Continuously analyze results to optimize targeting, messaging, channels, and investment across accounts.
Ensure accurate account targeting, data hygiene, and campaign tracking in HubSpot and Salesforce.
Leverage intent data, enrichment tools, and automation to scale personalization without sacrificing quality.
Identify and implement process improvements that increase ABM efficiency, scalability, and ROI.
Strategically leverage AI to accelerate research, content personalization, campaign execution, and performance insights.
Test and adopt emerging tools and workflows that enhance ABM effectiveness and reduce manual effort.
Requirements
5+ years of experience in B2B SaaS marketing, with deep experience in Account-Based Marketing roles.
Proven success owning ABM strategy and execution for a defined set of high-value accounts
Demonstrated ownership of end-to-end strategy and delivery for hyper-personalized, high-impact account events.
Highly results-driven, with demonstrated success co-owning pipeline, bookings, and revenue outcomes in close partnership with Sales.
Strong track record of driving measurable pipeline and revenue impact through ABM programs.
Hands-on experience with HubSpot (required) and Salesforce (preferred), including account-based reporting and campaign management.
Experience with ABM platforms, intent data tools, and personalization technologies (e.g., Demandbase, 6sense, or similar).
Ability to collaborate effectively with Sales and influence without authority.
Strong analytical skills with experience building and interpreting dashboards and performance reports.
Excellent project management skills with the ability to manage multiple accounts and initiatives simultaneously.
Demonstrated ability to use AI tools and automation to improve personalization, speed, and campaign performance.
Exceptional written and verbal communication skills.
Bachelor’s degree in Marketing, Business, or a related field.
Benefits
Excellent medical, dental, and vision coverage
401(k) with up to 4% company match
16 weeks of paid parental leave
Flexible Paid Vacation Time Off + 10 Sick Days for exempt roles
Generous Accrued Paid Vacation Time Off + 10 sick days for non-exempt roles
Summer & Winter Break (~1-week each) + 9 Holidays per year
Healthcare and Dependent Care FSA
HSA Employer Contribution ($75-150 for individuals, $150-$250 for families)
$15K Family Building Benefit (lifetime limit)
Life and Disability Insurance
$1,500 Annual Lifestyle Stipend to support your well-being