Influencer Marketing Manager

Role Overview

• Develop and manage a comprehensive influencer marketing roadmap aligned with Courtyard’s growth goals, cultural moments and product launches.
• Define how influencer marketing supports GMV growth, new buyer acquisition, retention and brand credibility.
• Balance always-on creator programs with tentpole activations and launches.
• Establish and grow influencer, partner programs across multiple tiers (macro, mid, micro).
• Identify, recruit and manage high-impact creators across collectibles, sports cards, gaming, luxury, and adjacent verticals.
• Structure partnerships that drive both authentic storytelling and measurable performance.
• Own influencer performance metrics, including CAC, GMV, conversion, cohort quality.
• Build scalable tracking, attribution and reporting frameworks in partnership with Growth , Data Science, and Engineering.
• Regularly communicate results, insights, and optimization opportunities to senior leadership.
• Partner closely with Creative Services to shape influencer briefs, content direction and campaign narratives.
• Ensure creator content aligns with Courtyard’s brand, product truth and audience.
• Continuously test formats, platforms and creator styles to improve performance.
• Proactively identify new creator ecosystems and cultural moments relevant to Courtyard’s audience.
• Implement AI driven workflows and automation systems to improve efficiency, scale partnerships and maximize returns.
• Serve as an internal expert on influencer and creator trends.
• Structure compelling deals and revenue share models that benefit both the creators and Courtyard.

Requirements

• 6+ years of experience in influencer marketing, creator partnerships or adjacent growth roles.
• Proven track record building and scaling influencer programs that drive real business outcomes, not just engagement.
• Strong understanding of creator economics, deal structures and long-term partnership models.
• Highly analytical mindset, comfortable tying influencer activity directly to revenue and associated business metrics.
• Experience working cross-functionally with Growth, Creatives, Product and Data teams.
• Excellent communication and relationship building skills, both internally and with creators.
• Background in consumer apps, marketplaces, or gaming strongly preferred.

Benefits

• Comprehensive health insurance packages with dependent coverage
• 401(k) plan with a 4% employer match to help you plan for the future
• $100 monthly dogfooding stipend to support trying out our products firsthand
• Access to employee wellness programs designed to support your overall well-being
• Enjoy the flexibility of a fully remote work environment