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Influencer Marketing Manager at Courtyard by Marriott | JobVerse
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Influencer Marketing Manager
Courtyard by Marriott
Remote
Website
LinkedIn
Influencer Marketing Manager
United States
Full Time
1 hour ago
No H1B
Apply Now
Key skills
AI
Leadership
Communication
Remote Work
About this role
Role Overview
Develop and manage a comprehensive influencer marketing roadmap aligned with Courtyard’s growth goals, cultural moments and product launches.
Define how influencer marketing supports GMV growth, new buyer acquisition, retention and brand credibility.
Balance always-on creator programs with tentpole activations and launches.
Establish and grow influencer, partner programs across multiple tiers (macro, mid, micro).
Identify, recruit and manage high-impact creators across collectibles, sports cards, gaming, luxury, and adjacent verticals.
Structure partnerships that drive both authentic storytelling and measurable performance.
Own influencer performance metrics, including CAC, GMV, conversion, cohort quality.
Build scalable tracking, attribution and reporting frameworks in partnership with Growth , Data Science, and Engineering.
Regularly communicate results, insights, and optimization opportunities to senior leadership.
Partner closely with Creative Services to shape influencer briefs, content direction and campaign narratives.
Ensure creator content aligns with Courtyard’s brand, product truth and audience.
Continuously test formats, platforms and creator styles to improve performance.
Proactively identify new creator ecosystems and cultural moments relevant to Courtyard’s audience.
Implement AI driven workflows and automation systems to improve efficiency, scale partnerships and maximize returns.
Serve as an internal expert on influencer and creator trends.
Structure compelling deals and revenue share models that benefit both the creators and Courtyard.
Requirements
6+ years of experience in influencer marketing, creator partnerships or adjacent growth roles.
Proven track record building and scaling influencer programs that drive real business outcomes, not just engagement.
Strong understanding of creator economics, deal structures and long-term partnership models.
Highly analytical mindset, comfortable tying influencer activity directly to revenue and associated business metrics.
Experience working cross-functionally with Growth, Creatives, Product and Data teams.
Excellent communication and relationship building skills, both internally and with creators.
Background in consumer apps, marketplaces, or gaming strongly preferred.
Benefits
Comprehensive health insurance packages with dependent coverage
401(k) plan with a 4% employer match to help you plan for the future
$100 monthly dogfooding stipend to support trying out our products firsthand
Access to employee wellness programs designed to support your overall well-being
Enjoy the flexibility of a fully remote work environment
Apply Now
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