Senior Growth Marketing Manager

Role Overview

• Own Snapdocs.com end-to-end, including strategy, performance, UX, CRO, SEO, and ongoing optimization
• Lead the planning and execution of a new website initiative (architecture, messaging, SEO migration, CMS, analytics, and post-launch optimization)
• Partner closely with Product Marketing, Brand, Design, Engineering, and external agencies to ensure the website supports multiple personas, verticals, and revenue motions
• Establish a scalable website roadmap that supports expansion into new markets, use cases, and product lines
• Serve as the SEO subject-matter expert, owning technical SEO, on-page optimization, content strategy, internal linking, and site health
• Build and execute a long-term organic growth strategy explicitly tied to pipeline, bookings, and revenue goals
• Partner with content and product marketing to develop SEO-driven narratives for new verticals and buyer segments
• Monitor algorithm changes, conduct audits, and continuously optimize to grow high-intent organic traffic
• Drive inbound demand from a broad set of verticals and buyer types, with a focus on conversion and revenue quality
• Design and execute growth strategies that help Snapdocs enter and scale new verticals and revenue streams
• Identify opportunities across personas, industries, and products — and translate them into demand programs, website experiences, and campaigns
• Support go-to-market efforts for new offerings with targeted acquisition, positioning, and experimentation
• Own experimentation frameworks to validate new verticals, audiences, and motions quickly and efficiently
• Own lead lifecycle strategy including lead nurturing, scoring, routing, and lifecycle automation in HubSpot
• Ensure inbound demand is effectively qualified, routed, and converted in partnership with Sales and CS
• Leverage AI-powered tools to improve efficiency, personalization, and conversion across growth programs
• Build and scale integrated campaigns aligned to business goals and pipeline growth.
• Define campaign objectives, KPIs, and success metrics, and execute the right mix of tactics across audiences and lifecycle stages.
• Own the content calendar and create high-impact messaging, leveraging AI to increase speed and scale while maintaining Snapdocs’ brand voice.
• Ensure campaigns are integrated with website experiences and conversion paths to drive measurable performance.
• Build automated dashboards and reporting to track website performance, SEO impact, funnel conversion, pipeline, and ROI
• Use insights to inform prioritization, experimentation, and continuous improvement
• Regularly communicate results, learnings, and recommendations to cross-functional stakeholders

Requirements

• 10+ years of experience in growth marketing, demand generation, or digital marketing
• Proven ownership of a B2B website as a primary growth channel, including SEO, CRO, analytics, and CMS management
• Expert-level SEO experience, including technical SEO, content strategy, site migrations, and performance measurement
• Experience leading or playing a major role in a new website build or large-scale redesign
• Demonstrated ownership of pipeline, bookings, or revenue outcomes tied to inbound and digital growth programs
• Experience marketing and selling to broad target audiences across multiple verticals, including driving and converting inbound demand for SMB and commercial accounts
• Demonstrated success helping teams expand into new verticals, audiences, or revenue streams
• Deep expertise with HubSpot (Marketing Hub required; familiarity with Sales, Service, and Commerce Hubs strongly preferred)
• Strong understanding of marketing automation, CRM systems, and lead lifecycle management
• Proven ability to use data, experimentation, and automation to drive measurable business impact
• Hands-on experience managing and optimizing paid media (Google, LinkedIn, Microsoft; certifications a plus)
• Strong analytical skills and comfort working with BI tools (e.g., Tableau, Power BI, Sisense)
• Familiarity with Salesforce (SFDC), database management, and campaign attribution
• Excellent written and verbal communication skills, with the ability to influence cross-functional partners
• Ability to manage complex, multi-workstream projects in a fast-paced environment
• Vendor management and contract negotiation experience
• Bachelor’s degree in Marketing, Business, or a related field.

Tech Stack

• SFDC
• Tableau

Benefits

• Excellent medical, dental, and vision coverage
• 401(k) with up to 4% company match
• 16 weeks of paid parental leave
• Flexible Paid Vacation Time Off + 10 Sick Days for exempt roles
• Generous Accrued Paid Vacation Time Off + 10 sick days for non-exempt roles
• Summer & Winter Break (~1-week each) + 9 Holidays per year
• Healthcare and Dependent Care FSA
• HSA Employer Contribution ($75-150 for individuals, $150-$250 for families)
• $15K Family Building Benefit (lifetime limit)
• Life and Disability Insurance
• $1,500 Annual Lifestyle Stipend to support your well-being