Own day-to-day paid acquisition across Meta and Google, and lead testing in new channels (YouTube, TikTok, CTV, etc.)
Translate state and program needs into scalable campaigns by building and maintaining clear playbooks (audiences, offers, messaging, landing flows)
Manage and push performance agencies with clear briefs, strategic feedback, and shared execution standards
Run a disciplined test-and-learn roadmap across creative, audiences, and formats, and communicate insights to stakeholders and leadership
Partner with analytics to implement tracking, attribution, and reporting by state and program
Monitor performance daily and make fast, data-driven optimizations to budgets, bids, and creative mix
Deliver simple, regular performance updates: what’s working, what’s not, and what’s next

4+ years running performance marketing across Meta and Google (in-house or agency), with deep fluency in Ads Manager and Google Ads
Proven ability to hit lead volume and efficiency targets (CAC, CPQL) in multi-channel B2C or prosumer environments
Experience partnering with or managing agencies and holding them accountable to performance
Strong attribution and measurement experience, including UTMs, conversion events, pixels/tags, and CRM-based reporting (e.g., Salesforce)
Highly analytical and data-driven; comfortable using spreadsheets, dashboards, and reporting to drive decisions
Collaborative, action-oriented operator who can communicate results clearly across cross-functional stakeholders and move quickly through testing

Competitive compensation packages that reflect the value you bring. We reward our team for the impact of their work – full-time employees are eligible for an annual company performance bonus.
Comprehensive health coverage that works for you. We cover 90% of your premiums and 70% for your dependents, with multiple PPO plan options to choose from for medical, vision, dental, life, and short-term disability.
Generous paid time off. We provide policies that allow you to recharge along with 10 paid company holidays.
Team bonding. We love bringing our teams together. As a full-time employee, you’ll get to connect, collaborate, and have fun through team activities and our annual company retreat.
Financial savings benefits to support your future. We support your financial well-being with HSA contributions, optional FSA and commuter benefits, and full coverage of all 401(k) account fees (employer match not currently offered).
Paid parental leave to support your growing family. We provide paid leave, so you can focus on bonding and adjusting to life as your family grows.

Performance Marketing Lead

Key skills