Key skills
SaaSLeadershipProject ManagementSales
About this role
Role Overview
- Execute integrated marketing campaigns across multiple channels, from planning through launch and reporting
- Own timelines, deliverables, and cross-functional coordination for campaigns tied to product launches, demand generation, and brand awareness
- Oversee execution across key channels, including: LinkedIn advertising and outreach, Website updates, landing pages, and SEO/GEO/LLMO efforts, Webinars, virtual events, and podcast syndication, Tradeshows and customer engagements, Partnership and co-marketing initiatives
- Work in HubSpot to build and manage campaigns, forms, email marketing, and performance reporting
- Manage the website and coordinate directly with developers or vendors as needed
- Oversee development of content assets, including blogs, emails, sales materials, and landing pages
- Coordinate and manage press releases and external announcements
- Coordinate graphic design and creative production with freelancers, agencies, and internal partner teams to ensure work is on brand and delivered on time
- Coordinate project management with the partner marketing organization to align timelines, assets, and execution
- Collaborate closely with Sales and Product to align campaigns with business priorities
- Manage external vendors, contractors, and partners to ensure high-quality, timely execution
- Become an expert in the legal software industry and competitive landscape
Requirements
- 5–8+ years of experience in B2B marketing, with a strong emphasis on execution
- Experience running campaigns across multiple channels
- Working knowledge of HubSpot marketing automation platform
- Solid understanding of demand generation and how channels work together in a SaaS environment
- Experience managing websites, content production, and creative workflows
- Strong organizational skills and attention to detail
- Comfortable working cross-functionally with Sales, Product, and leadership
- Clear communicator who can translate direction into action
- Curious, coachable, and motivated to grow into expanded marketing leadership over time
Benefits
- Competitive salary and benefits, including health insurance
- Unlimited vacation