Sales Lead – Employer Sales

Role Overview

• Collaborate with EAP resellers to identify co-selling opportunities and support their employer-facing teams across US & Canada
• Identify and engage employer clients across US & Canada, building a strong outbound pipeline through calls, emails, social selling, and networking
• Qualify inbound opportunities from EAP reseller partners and manage discovery calls or full-cycle follow-up in English and French where required
• Navigate regional healthcare variations and employer benefits landscapes across geographies
• Utilize CRM systems to track all prospect interactions and maintain accurate pipeline data across North American time zones (EST to PST)
• Provide product knowledge, training materials, sales enablement decks, and resources to partners in English (and French where required)
• Develop and maintain sales materials for employer prospects and reseller partners, ensuring market accessibility across the US and Canada (including bilingual English/French materials for Quebec)
• Collaborate with Marketing to optimize lead generation campaigns and messaging for anglophone and francophone markets
• Work closely with Vira Health Leadership & Reseller Account Executives to ensure smooth lead handoffs and deal progression
• Adapt sales approaches considering provincial healthcare differences and regulatory requirements
• Meet or exceed targets for qualified opportunities, pipeline creation, and closed deals across territory
• Track activity metrics and pipeline in the CRM
• Participate in sales strategy discussions and contribute to best practices for Canadian market expansion

Requirements

• 3+ years of B2B sales experience, business development, or customer-facing experience in North American markets
• Fluent English required; French or Spanish proficiency preferred
• Strong verbal and written communication skills in English (and French or Spanish where applicable)
• Understanding of nuances of US & Canadian employer benefits landscape, group insurance, and provincial healthcare variations
• Highly organised, data-driven, and proficient in CRM tools
• Self-motivated with excellent time management and organizational skills
• Comfortable with cold calling and prospecting activities

Benefits

• A commitment to adapting how we work to fit a variety of new and existing needs; we are remote first so flexibility is really important to us
• 15 days vacation plus provincial statutory holidays (increasing with tenure)
• Extended health benefits including paramedical services, mental health support, and telemedicine
• Your choice of tech equipment
• whatever you need to get the job done
• Enrollment in employer-matched RRSP program
• An environment where your personal development is really important
• CAD $250 to set up your home office if working remotely
• Professional development budget including language training (French courses for anglophone employees)
• Flexible working hours to accommodate time zone differences across North America