Lead the strategy and execution of our field marketing and events programs across North America.
Build a scalable events engine that drives brand awareness, pipeline creation, and market penetration.
Own the field events portfolio end-to-end: selecting and prioritizing programs, developing repeatable playbooks, ensuring strong execution, and driving measurable results.
Create and manage an annual and quarterly events roadmap, balancing trade shows, conferences, executive dinners, roundtables, and regional field events.
Research, qualify, and recommend revenue-focused and strategically aligned events and sponsorships.
Collaborate deeply with Sales leadership to align field investments to territory plans, target accounts, and pipeline goals.
Partner with Product Marketing and broader Marketing leadership to ensure messaging is consistent and aligned to buyer needs.
Build strong alignment with SDR/BDR teams to ensure effective lead follow-up and post-event conversion.
Establish best practices and scalable playbooks for event planning, promotion, and post-event follow-up motions.
Measure and report event performance and provide insights to Marketing and Sales teams on regional event performance.

Bachelor’s degree in Marketing, Business, or a related field (MBA a plus).
Proven experience leading field marketing and events programs within B2B SaaS—preferably in cloud infrastructure, DevOps, cybersecurity, or adjacent technical categories.
Strong understanding of cloud infrastructure services, technologies, and market dynamics.
Demonstrated ability to build and scale revenue-focused field programs with measurable pipeline outcomes.
Exceptional project management and organizational skills; ability to manage multiple workstreams across regions.
Strong communication and stakeholder management skills, including comfort partnering with Sales leadership and executive teams.
Familiarity with marketing tools, analytics platforms, and CRM systems; strong operational discipline. ( Salesforce, HubSpot, Trello, Luma, and Google Docs/Sheets/Slides )
Highly collaborative, metrics-oriented, and driven to improve and grow programs over time.
Strong analytical and problem-solving skills.
Willingness to travel throughout North America to manage regional marketing events and activities ( 20–30% ).

Director of Events – Field Marketing

Key skills