Design and execute the end-to-end outbound motion targeting dental service organizations, group practices, and private practices across the U.S.
Build and maintain a clean, enriched prospect database in a market known for sparse, fragmented, and often invalid data. Develop creative sourcing strategies across dental-specific data providers, communities, and enrichment tools.
Define ICP segmentation, persona-based messaging, multi-channel sequencing (email, phone, LinkedIn, events), qualification criteria, and handoff workflows to AEs.
Establish baseline metrics where none exist: contact rates, conversion rates, cost per qualified opportunity, and capacity forecasting.
Select and implement the SDR tooling stack (sequencing, dialing, intent data, enrichment) in concert with Hubspot
Leverage AI-native tools from day one (intent, research, personalization, scoring) to build best-in-class scalability and unit economics.
Instrument systems to surface proactive insights on channel performance, segment effectiveness, and team productivity.
Own qualified pipeline generation targets across DSO, group, and private practice segments.
Design process and accountabilities between SDR and AE teams that enable high conversion rates, clean handoffs, and team productivity.
Build proactive outbound motion to accelerate pipeline in coordination with Sales and Marketing (differentiated between DSOs, groups, and private practices).
Partner with Marketing to align on target accounts, campaign and experiment coordination, content needs, and feedback loops that improve conversion at every stage.
Be an engaged partner to the CEO and leadership team to shape Pearly’s culture and model our values.
Hire, onboard, train, and coach a team of SDRs with clear ramp plans, KPIs, and a performance culture grounded in accountability and development.
Drive cross-functional initiatives with Sales, Marketing, Product, and Operations.
Requirements
3-5+ years in sales development with at least 1-2 years in a team lead or manager capacity, ideally having built or significantly scaled an SDR function.
Demonstrable track record of generating qualified pipeline in the dental industry or a structurally similar market with a mix of private practices and multi-location groups.
Hands-on experience navigating complex data environments, synthesizing and enriching data across fragmented sources.
Deep comfort with multi-persona outbound crafting
Hands-on experience implementing tools, process, and AI
Strong operational instincts: you think in systems, build repeatable processes, and instrument everything for measurement.