Senior Events Marketing Manager

Role Overview

• Own Leap Health’s annual events strategy and calendar across in-person, virtual, and hybrid formats
• Evaluate and prioritize events based on ICP alignment, healthcare audience relevance, pipeline potential, and ROI
• Identify new event opportunities (conferences, sponsorships, owned experiences, partnerships) as the company grows
• Own end-to-end execution for all events, including trade shows and conferences, executive dinners, roundtables, and VIP experiences, customer and partner events, webinars and virtual programs
• Manage all logistics: venue sourcing, contracts, budgets, booth design, shipping, A/V, catering, staffing, travel, and on-site execution
• Coordinate swag, gifting, signage, and experiential details that elevate the Leap Health brand
• Run flawless on-site and virtual execution — you’re the quarterback when it matters most
• Partner closely with Sales to drive pre-event outreach, targeted invitations, on-site engagement, and post-event follow-up
• Collaborate with Product Marketing and Content to shape messaging, agendas, collateral, demos, and speaker prep
• Work with Growth / RevOps to ensure lead capture, attribution, and pipeline tracking are dialed in
• Define and track event KPIs including attendance, engagement, leads, influenced pipeline, and ROI
• Analyze performance and share insights with stakeholders and leadership
• Continuously improve event formats, processes, vendors, and playbooks as the program scales
• Develop repeatable playbooks, templates, vendor lists, budgets, and run-of-show docs
• Bring structure without slowing things down — balancing quality, speed, and cost

Requirements

• 5+ years in event management, ideally in B2B SaaS, healthcare, and/or startup environments
• Proven track record running a mix of owned, sponsored, live, virtual, and hybrid events
• Strong project manager with ability to handle multiple events simultaneously under tight deadlines
• Skilled in negotiating contracts, managing budgets, and holding vendors accountable
• Comfortable in a fast-paced, high-growth startup environment where you’ll be managing multiple events at once
• Familiarity with CRM and marketing tools (Salesforce, HubSpot, event platforms)
• Willingness to travel as required
• Ideally based in eastern time zone

Benefits

• Health insurance
• Stock options