Head of Marketing

Role Overview

• Protect and evolve the Layer brand, ensuring every asset, event, and story feels cohesive and elevated.
• Manage PR, partnerships, and content to build awareness among collectors, curators, and cultural audiences.
• Oversee social media, newsletters, and digital storytelling, translating curatorial narratives into daily content.
• Collaborate with Curatorial and Product teams to bring artist stories and releases to life across channels.
• Build Layer’s marketing calendar, integrating exhibitions, events, and collaborations.
• Lead agency and freelancer partners, ensuring work is on-brand and on-time.
• Create and track marketing KPIs to measure impact and inform growth decisions.
• Partner with leadership on go-to-market plans across B2C (collectors, galleries) and B2B (hospitality, design).

Requirements

• 6+ years of experience in brand marketing, communications, or creative strategy within art, design, or luxury.
• Proven track record of managing press, partnerships, and launch campaigns that drive measurable brand growth.
• Experience developing and executing integrated go-to-market plans end to end.
• Strong editorial sensibility across narrative, visuals, and positioning.
• Experience working in lean, high-ownership environments.
• Based in (or able to frequently travel to) Los Angeles, New York, and other global cultural hubs.

Benefits

• Competitive base salary range: $130K–$150K USD.
• Stock options in a rapidly growing art and technology company.
• Performance bonus tied to impact.
• Health benefits and travel opportunities.