Demand Generation & Campaign Strategy
Develop and execute integrated demand generation campaigns across:
Email & nurture programs
Paid advertising (retargeting/display, LinkedIn, sponsored placements, SEM)
Social (LinkedIn)
Content-driven campaigns (case studies, webinars, whitepapers)
Partner and co-marketing initiatives
Collaborate with Events Manager to maximize events impact on demand
Own email as a core growth channel:
Lead generation campaigns
Nurture programs across funnel stages
Re-engagement and expansion campaigns
Continuously test, optimize, and improve subject lines, messaging, cadence, and conversion.
Partner closely with Sales to:
Design outbound and account-based campaigns
Support sales motions with campaign-driven messaging
Align marketing campaigns with sales priorities and territories
Define, document, and continuously improve lead handoff and feedback loops in partnership with Sales and RevOps.
Partner with RevOps to:
Track campaign performance, attribution, and ROI
Monitor funnel conversion rates and pipeline impact
Use data to prioritize channels, audiences, and tactics
Regularly report on performance and insights to leadership

5+ years of experience in B2B demand generation or SaaS growth marketing
Must be located in LA area, and willing to travel into Santa Monica on a regular cadence
Proven experience running multi-channel B2B campaigns that drive pipeline
Strong hands-on experience with:
Email marketing and nurture programs
Paid digital channels (e.g. Display, SEM LinkedIn Ads)
Marketing automation and CRM (HubSpot experience strongly preferred)
Experience partnering closely with Sales and RevOps
Comfortable working in a fast-moving, early-stage environment

Demand Generation Campaigns Manager

Key skills