Product Manager

Role Overview

• Manage key product line lifecycles by understanding and interpreting market and industry trends.
• Lead the marketing initiatives for new product introduction and existing product change introduction.
• Develop long-term product line strategy, forecast, and the annual operating plan.
• Provide product line budget requirements into the business unit AOP.
• Drive the development of product introduction plans and develop all aspects of the product marketing mix to ensure the successful launch of new products and throughout the subsequent lifecycle.
• Present marketing approach for functional review and to the change management review group, and drive pricing activity through the product lifecycle.
• Ensure that the product branding strategy is implemented effectively, and lead and support internal and external communications in relations to the product range.
• Create Key Performance Indicators (KPIs) for strategic and operational improvement.
• Protect intellectual property of the organization, and work with legal counsel and engineering to assure asset protection.
• Utilize specialized knowledge of market research capabilities to plan for and implement an appropriate approach based on the understanding of the target market and competitors.
• Define and adopt a specific stand relative to the competition with the use of market research capabilities, and drive improvement of user satisfaction and solve elevated user issues in relation to the product.
• Drive management of the product lifecycle, and determine when products should be deemed obsolete.
• Recommend marketing process changes that will improve Value Package Introduction and Value Package Change Process.
• Manage profitability by understanding relative contributions of the multiple products lines in the business, and develop and execute a product management plan that maximizes profitability of the business.
• Compile and maintain an account tracking documents and interrogate profitability results, product costs, and advise recommended actions.
• Deploy local processes to attain the most critical engine market information required to develop specific products and product line plans and perform highly complex Market Analysis.
• Create strategies to sell the features and benefits of new products.
• Identify strategies to gather data to increase sales and marketing opportunities.

Requirements

• Master’s degree in Marketing or Business Management, or related field and 2 years of experience as a Marketing or Product Specialist, or related position.
• Alternatively, the employer will accept a Bachelor’s degree in Marketing or Business Management, or related field and 5 years of experience as a Marketing or Product Specialist, or related position.
• Experience to include: Marketing initiatives for new product introduction;
• Develop product introduction plans to ensure the successful launch of new products;
• Product branding strategy;
• Create Key Performance Indicators (KPIs);
• Market research capabilities;
• Product lifecycle management;
• Value Package Introduction and Value Package Change Process;
• Develop a product management plan;
• Market Analysis to develop specific products and product line plans.