Develop a unified, data-driven global brand content strategy that aligns with brand goals, marketing objectives, and business priorities.
Serve as the strategic lead for the global content ecosystem, ensuring message and visual consistency across paid, owned, and earned media channels.
Work closely with the Director Marketing Strategy and Growth to manage and prioritize the content pipeline, creative execution and resource allocation across channels, according to the content strategy.
Establish and report on key performance indicators (KPIs) for content effectiveness and creative studio efficiency, presenting results and insights to executive leadership.
Lead the development of a global brand content strategy that focuses on activation across owned and paid channels, developing a variety of formats to address target audience needs and journey stages.
Direct the Content Production team (e.g., designers, motion designer, copywriter) to produce high-quality, on-brand creative assets for all channels and internal stakeholders.
Foster a culture of creativity, innovation, and continuous improvement in design and production techniques.
Requirements
10+ years of progressive experience in marketing, digital marketing, or marketing communications, with a minimum of 5 years in a senior leadership role overseeing content, social media, and/or creative teams.
Proven experience developing and executing global, multi-channel content and design strategies in a large, complex organization.
Strong understanding of creative production, art direction, social media platforms, analytics, reporting tools, and evolving digital trends.
Experience working within a regulated industry (e.g., financial services, healthcare) with a strong understanding of compliance and legal review.
Exceptional executive-level communication and presentation skills, with the ability to translate complex data into clear, actionable business insights for senior leadership.
Experience managing large teams and working with creative vendors/platforms.
Bachelor's degree in Creative, Brand, Marketing, Communications or a related field.
Benefits
Competitive salary and bonus structure influenced by market range data
Pension, stock and savings programs to help build and enhance your future financial security
Flexible Benefits from the day you join to meet the needs of you and your family
Care Days available for self-care or care of others (i.e., family or others you may support) and Sick Days to support your well-being