Accountable for achieving sales volume, market share growth, and trade spend targets for assigned categories/segments.
Integrate internal priorities and insights into actionable commercial strategies.
Co-create 4P strategies (Product, Price, Promotion, Placement) in partnership with cross-functional teams.
Leverage consumer and shopper insights to inform planning and execution.
Champion a culture of insight-driven decision-making and continuous learning.
Develop and refine channel strategies that reflect market dynamics and growth opportunities.
Support the development and refinement of customer segmentation models to prioritize strategic partnerships.
Lead the creation and deployment of Commercial Action Plans (CAP) to enable execution across national and channel plans.
Drive omni-channel planning and activation, ensuring consistency and relevance across physical and digital touchpoints.
Own and drive growth for assigned categories, ensuring strategies and plans deliver sustainable market share and revenue expansion.
Coach junior team members in strategic thinking, planning discipline, and cross-functional collaboration.

Minimum 4 years of experience in Sales or Marketing preferred.
Bachelor’s degree required.
Ability to collaborate effectively in cross-functional environments.
Knowledge of core business processes (e.g., Sales/Distribution, Customer Planning and Leading, Financial Reporting, Training, HR Policies, Traceability, Quality Fundamentals).
Knowledge of Strategic and Integrated Commercial Planning process.
Knowledge of Customer Best Practice, Market Intelligence, Category/Channel/Shopper trends, and shopper insight into actionable ideas.
Demonstrated financial expertise in evaluating return on investment (ROI) and applying strategic revenue management (SRM) principles.
Demonstrated knowledge of business-driving technology solutions (e.g., Circana/Nielsen, BW, PBI reporting) and internal/external industry insights and trends.

Commercial Development Manager

Key skills