Social Media Strategist

Role Overview

• Lead development and execution of platform-specific social strategies across Instagram, Facebook, TikTok, Reddit, YouTube, and LinkedIn
• Define the role each platform plays within the marketing funnel (awareness, consideration, conversion, loyalty, advocacy)
• Assist with developing integrated organic and paid social strategies that support DTC revenue, retail sell through, subscription acquisition, and brand storytelling
• Translate campaign and product launch priorities into platform-native content systems optimized for discovery, engagement, and conversion
• Evolve social from a campaign-based execution to an always-on growth engine integrated with CRM, loyalty, and lifecycle marketing initiatives
• Build and operationalize a structured social listening and community intelligence framework across owned and earned platforms (including Reddit and creator ecosystems)
• Analyze community conversations, creator trends, and competitor activity to generate actionable insights that inform messaging, innovation, and campaign strategy
• Partner cross-functionally with Brand, PR, Creative, Paid Media, and Leadership to deliver integrated campaigns
• Establish structured feedback loops between Social, Marketing, Product, CX, and Retail teams to ensure customer voice informs strategic decision making
• Develop engagement frameworks that activate loyalists and advocates around launches, partnerships, and tentpole moments
• Design and implement a scalable creator and ambassador ecosystem aligned to key growth verticals (e.g., sports, lifestyle, functional wellness communities)
• Manage end-to-end influencer partnerships including identification, contracting, briefing, performance tracking, and content rights management
• Build platform-specific creator playbooks that expand reach into emerging communities and support digital and retail objective
• Equip ambassadors and loyalists with tools, messaging, and assets that enable authentic brand participation
• Develop supplemental content as needed (recipes, short-form video, B-roll, trend-responsive content, etc)
• Define KPIs beyond vanity metrics—focusing on engagement quality, share of voice, conversion influence, and community participation
• Partner with Growth and Analytics teams to measure performance through incrementally testing, brand lift analysis, and conversion modeling
• Build structured testing frameworks across creative formats, messaging, and engagement tactics
• Continuously optimize strategy based on performance data, cultural shifts, and evolving business priorities

Requirements

• Bachelor’s degree in Marketing, Communications, or related field preferred
• 4 to 7 years of experience leading social media strategy and community engagement for a high growth consumer brand. CPG experience strongly preferred
• Demonstrated success building platform specific strategies across Instagram, Facebook, TikTok, Reddit, YouTube, and LinkedIn
• Experience integrating organic and paid social initiatives to drive both brand equity and revenue growth
• Proven ability to manage agencies, creators, and cross functional partners in a fast paced environment
• Strong analytical mindset with experience translating performance data and cultural insights into actionable strategies
• Excellent communication and presentation skills with the ability to influence internal stakeholders and external partners
• Familiarity with social listening tools, influencer platforms, and emerging discovery and answer engine trends
• Experience filming, editing, creating, posting content for social media channels (FB, IG, TikTok, etc)

Benefits

• Comprehensive Medical, Dental and Vision Plans
• 401k Match
• Family Leave
• PTO & Paid Holiday Schedule