Paid Media Strategist

Role Overview

• Develop paid media plans for Praytell clients that include detailed breakdowns of audience targeting, ad products, creative formats, budgets and timelines
• Work cross-functionally with the creative, account, strategy and influencer teams to develop brand and creator-led paid campaigns
• Build, manage and optimize paid media campaigns across key social media platforms including Facebook, Instagram, LinkedIn, Twitter, TikTok and YouTube
• Manage campaign budgets, billing reconciliation and pacing to ensure efficient spend and accurate financial tracking
• Develop A/B tests and other opportunities to continuously optimize campaign performance
• Develop campaign reports that provide clients with performance analysis, learnings and actionable insights and recommendations for future campaigns
• Own day-to-day client communication for paid media workstreams, including status updates, reporting walkthroughs and performance recommendations
• Oversee the work of paid media intern(s) and junior staff, guiding them through trainings and ensuring they develop working knowledge of key digital ad platforms and reporting, starting with social media
• Support new business efforts through paid media recommendations, budget modeling and pitch participation
• Extend Praytell’s paid media offering to additional digital advertising channels including programmatic, search and podcasts
• Stay up to date on the latest social media platform trends, paid products and features, serving as a subject matter expert for Praytell clients and internal stakeholders

Requirements

• 2-3 years of hands-on paid media buying experience with strong working knowledge of major social media ad platforms including Meta, LinkedIn, TikTok, X and YouTube
• Experience supporting influencer paid campaigns including whitelisting, branded content ads and Spark ads, with an understanding of how paid and creator strategies work together
• Proven ability to manage multiple campaigns, deadlines and stakeholders simultaneously with strong attention to detail and QA rigor
• Experience managing monthly budgets across multiple platforms with strong pacing discipline and accurate budget reconciliation
• Working knowledge of campaign setup including audience creation, pixel implementation, UTM structure and basic conversion tracking
• Comfortable working cross-functionally with account, creative, strategy, influencer and project management teams to ensure paid media is integrated into broader campaign plans
• Confident in client-facing settings, including written reporting and live presentations, with clear and professional communication skills
• Strong analytical skills with the ability to pull insights from platform dashboards, GA4 and reporting tools and translate data into actionable recommendations
• Advanced proficiency in Excel and Google Sheets including formulas and pivot tables, using data to inform optimizations and improve workflows
• Naturally curious and proactive about staying up to date on platform updates, new ad products and emerging trends in paid and social landscape

Tech Stack

• Spark

Benefits

• Comprehensive health care (Medical, Dental, Vision)
• Employee Stock Ownership Plan (ESOP) with annual shares of Project Worldwide, our parent company
• Traditional and Roth 401(k) options with an annual employer contribution based on company performance
• Flexible Time Off (FTO), company holidays and mental health days
• Flexible work locations within the US
• remote is a-ok! We also have physical hubs and offices in LA, SF, Austin, Chicago, Minneapolis and New York
• Flex Fridays, designed to keep Fridays meeting-free for focused work and to give you space to support your personal wellbeing while delivering great client service
• Employee Assistance Program (EAP) with mental health, family, career, legal and financial support
• Paid parental leave and fertility support
• Training and team-building programs
• Camp Praytell, our company offsite (eligibility based on start date)
• Employee Resource Groups (BEACON, Compañeros, elevAsian, Herizon and Prism)
• And more!