Define and build customer advocacy programs
Turn real customer usage and outcomes into compelling proof assets
Identify, tier, and activate customer champions within UserEvidence
Create reusable best-practice materials and examples
Contribute to practitioner-first content
Partner with Sales and Customer Success to ensure structured customer proof shows up in revenue conversations
Work closely with Product Marketing, Sales, and CS to embed customer credibility across our GTM motion

5–7 years of B2B marketing experience, with some ownership of customer marketing, advocacy, or post-sale programs
You’ve built and scaled customer advocacy programs, including references, testimonials, and champion engagement
You know how to turn real customer usage into proof that Sales and CS actually use
You’re comfortable partnering closely with Sales and Customer Success leaders to support revenue conversations
You have experience representing your company publicly—whether through webinars, events, customer roundtables, or industry speaking engagements
You’re confident leading practitioner-focused conversations and serving as a credible voice to other customer marketers
You think in systems and processes—not one-off campaigns or reactive requests
You can operate independently, prioritize ruthlessly, and build structure in fast-moving environments

Senior Customer Marketing Manager

Key skills