Performance Marketing Manager

Digistore24 is a leading all-in-one online sales platform, empowering entrepreneurs and businesses worldwide. They are seeking a highly skilled and experienced Performance Marketing Manager to lead the strategy and execution of paid acquisition and retention channels.

Responsibilities:

• Develop and execute a comprehensive, multi-channel performance marketing strategy that aligns with Digistore24’s business objectives, focusing on driving new vendor and affiliate acquisition, as well as customer retention
• Oversee all aspects of paid search (SEM), paid social media, and email marketing campaigns. This includes planning, budgeting, execution, and optimization to maximize ROI and achieve key performance indicators (KPIs)
• Lead, mentor, and develop a team of marketing professionals, including the Paid Media Manager and Email Strategy Manager. Foster a culture of high performance, continuous learning, and data-driven decision-making
• Establish a robust analytics framework to measure, monitor, and report on campaign performance. Analyze data to uncover actionable insights, identify trends, and make data-informed recommendations for optimizing campaigns and improving key metrics such as CPA, ROAS, and LTV
• Manage the performance marketing budget effectively, ensuring optimal allocation of resources across channels to meet or exceed targets while maintaining efficiency
• Champion a culture of continuous improvement by developing and implementing a rigorous A/B testing and experimentation roadmap for creatives, landing pages, and campaign targeting
• Work closely with other departments, including Sales, Product, and Content, to ensure a cohesive and integrated marketing approach that supports the entire customer journey
• Stay at the forefront of digital marketing trends, new technologies, and best practices to identify and leverage new opportunities for growth

Requirements:

• 5-7+ years of experience in performance marketing, with a strong background in managing paid search, paid social, and email marketing campaigns
• 2+ years of experience directly managing and developing a team of marketing professionals
• Demonstrated success in developing and executing marketing strategies that have driven significant, measurable growth in customer acquisition and revenue
• Hands-on expertise with major advertising platforms including Google Ads, Microsoft Ads, Meta (Facebook) Ads, LinkedIn Ads, and others
• Advanced proficiency with web analytics tools (e.g., Google Analytics) and data visualization platforms
• Strong ability to analyze complex data sets and translate them into actionable insights
• In-depth knowledge of email marketing best practices, marketing automation platforms, and CRM systems
• Bachelor's degree in Marketing, Business, Statistics, or a related field is preferred
• A highly analytical and data-driven mindset
• Exceptional strategic thinking and problem-solving abilities
• Strong leadership and team management skills with a passion for mentoring others
• Excellent communication, presentation, and interpersonal skills
• A proactive and results-oriented approach with a strong sense of ownership
• Ability to thrive in a fast-paced, entrepreneurial environment