Execute multi-channel campaigns (paid, organic, webinars, events, email) aligned to MQL and SQL, and ARR goals
Build pipeline with nurture flows and conversion paths
Help evolve outbound messaging and ICP segmentation in partnership with Sales
Turn high-touch programs (controller dinners, webinars, industry events) into pipeline
Optimize landing pages and core product pages for conversion
Collaborate with our designer to develop high-performing assets (ROI calculators, one-pagers, case studies)
Implement A/B testing and improve conversion rates across forms and campaigns
Build and maintain dashboards that track full-funnel performance in HubSpot
Report weekly on MQLs, pipeline creation, cost per opportunity, and conversion rates
Ensure lifecycle definitions and attribution are clean and aligned
Run and optimize paid campaigns (search, social, retargeting)
Keep CAC disciplined — especially in a pre-PMF environment
Test new channels thoughtfully, without vanity spend
Help operationalize account-based campaigns for priority verticals (CRE, SaaS finance teams)
Enable SDRs with messaging, sequences, and campaign alignment
Improve lead scoring and qualification frameworks

4–8 years of B2B demand generation experience. Bonus points if you have experience marketing to finance, accounting, or ERP buyers; supporting outbound teams; and experience in early-stage AI or automation categories
Experience at a Series A/B startup (or similar early-stage environment)
Demonstrated ability to execute campaigns yourself — not just manage vendors
Comfort working with technical or financially sophisticated buyers
Strong analytical skills — you can build dashboards and interpret data without waiting on RevOps
Experience with HubSpot (strongly preferred), CRM systems, and performance marketing tools
A bias for action — you ship, iterate, and optimize
Comfort operating without a large team or big budget

Senior Manager, Demand Generation

Key skills