Marketing Program Manager

Role Overview

• Provide strategy and marketing support to Strategic Relationship Management teams in creating sales materials, presentations, leading marketing brainstorming and planning discussions, maintaining Card and Distribution partner marketing calendars, and consulting on specific partner programs.
• Maintain clear, consistent communication with internal and external clients, prioritizing exceptional customer service and conflict resolution.
• Identify and leverage marketing opportunities within current and new distribution partners to drive BHN product sales.
• Develop and execute marketing programs for Card and Distribution Partners. Marketing programs may include but are not limited to program development, creation of sell in documentations, creative development and messaging, marketing plan and timelines, communication strategy and budget management.
• Partner with vendors on pricing and program execution, if needed.
• Forecast and analyze marketing programs, providing overviews of executed initiatives, highlighting key success and optimization.
• Maintain and manage budgets and accounting for marketing programs.
• Leverage research to help identify and incorporate industry facts and studies related to major gift-giving, self-use and reward/incentives that aid in the development and support of the sell-in of products and marketing programs.
• Perform other duties as assigned by the Sr. Marketing Manager, Director, or VP.
• Provide the Marketing Manager and/or Sr. Director with suggestions and ideas on a regular basis for how to improve the efficiency and effectiveness of departmental operations.

Requirements

• Excellent communications skills – verbal and written.
• +5 years of retail, digital and/or ecommerce marketing experience.
• +5 years in experience working with financial institutions, retail clients, sales executives, and account management.
• Proven record of developing launch strategy and go-to-market plans.
• Prepaid product, incentives, and payments market knowledge a plus.
• High degree of initiative and keen sense of urgency.
• Demonstrate creativity and innovation.
• Work effectively in a cross-functional, fast-paced environment.
• Ability to balance competing priorities and manage multiple projects simultaneously.
• Strong customer service skills with client-focused orientation.
• Passion for measurement and strong analytical skills.
• Proficient in Word, Excel, PowerPoint, and Outlook.
• Familiarity with Allocadia and/or Workfront is a plus.

Benefits

• 401k with employer match
• medical
• dental
• vision
• 12 paid holidays in the year 2026
• sick pay accrual according to state law
• parental leave
• life insurance
• disability insurance
• accident and illness insurance
• health and dependent care flexible spending accounts
• wellness benefits
• flexible time off for all full-time employees