Oversee product development and go-to-market strategy for a new innovative product.
Lead the product development and commercialization strategy for a revolutionary new product area.
Oversee all aspects of the new product, including defining requirements for assays, lab operations, data analysis, and reporting.
Lead a cross-functional product team to drive the product development lifecycle from concept to launch.
Develop and implement forward-thinking product strategies that promote growth, innovation, and competitive differentiation in the high-risk pregnancy market.
Partner closely with Sales, Marketing, and Sales Training teams to deliver product expertise and support key launch initiatives.
Build and maintain strong relationships with internal stakeholders, external partners, and collaborators to drive new product adoption and customer satisfaction.
Collaborate with R&D, Lab Operations, Regulatory Affairs, Quality Assurance, and Customer Support to ensure cohesive product development and execution.
Provide product training and ongoing support to internal teams to enhance product knowledge and execution.
Proactively manage and monitor development and launch milestones, ensuring swift communication and execution.
Requirements
Bachelor’s degree in Business, Marketing, Life Sciences, or related fields; MBA or advanced degree preferred.
8+ years of experience in product management, product marketing, or related roles, with a strong focus on healthcare or life sciences.
Proven track record in managing products through their entire lifecycle, especially during the development and launch phases.
Deep understanding of high-risk pregnancy, maternal-fetal medicine, and/or diagnostic testing markets.
Exceptional leadership, communication, and collaboration skills.
Ability to think strategically and act tactically in a fast-paced, high-growth environment.
Strong problem-solving abilities, with a passion for innovation and product excellence.
Tech Stack
Swift
Benefits
Comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents.
Free testing for Natera employees and their immediate families in addition to fertility care benefits.