Develop and execute targeted partner marketing programs that drive platform adoption, activation, and long-term engagement.
Collaborate with Account Managers to support ISV lifecycle growth—awareness, adoption, expansion, and retention.
Plan and manage scalable partner campaigns such as webinars, joint content, industry events, digital programs, and in‑platform feature promotions.
Create Campaign-in-a-Box kits specifically designed for partners, enabling rapid time‑to‑market for co-branded or white‑label campaigns.
Own the Market Development Funds (MDF) process for ISV partners—including budgeting, forecasting, tracking, and ROI analysis.
Measure and analyze campaign performance, partner engagement, and revenue impact; recommend optimizations based on insights.
Partner with Channel Marketing leadership to design and implement a structured partner loyalty program.
Develop program framework, qualification criteria, benefits structure, and promotional strategy.
Manage ongoing communication, engagement tracking, and optimization of the loyalty program to ensure sustained partner participation and measurable impact.

Bachelor’s Degree in Marketing, Communications, Business, or equivalent experience.
5–7 years of B2B or SaaS marketing experience, ideally with channel partners, or fintech ecosystems.
Strong understanding of partner monetization, and software‑driven GTM motions.
Proven experience building scalable partner programs and GTM launches.
Excellent storytelling, writing, and communication skills tailored for technical and business audiences.
Analytical mindset with experience using data to drive decisions and demonstrate impact.
Strong project management skills with the ability to juggle multiple priorities in a fast-paced environment.
Collaborative team player who builds trust with internal stakeholders and external partners.
A proactive, curious, growth-oriented mindset.

Partner Marketing Manager

Key skills