Be aggressive and innovative in driving revenue in the digital advertising space that includes custom content, programmatic, streaming, newsletters, social and podcasts.
Determine how to merge our radio, newspaper and digital sales teams, as well as advertising operations.
Analyze market trends, set budgets, measure campaign performance to drive brand awareness and sales initiatives that have a big impact.
Create seamless workflows and liaising between media agencies and account teams.
Build out new sales channels as we innovate, including hyperlocal sales models, monetization of archives, and more.
Partner with our Product team to optimize programmatic advertising, with a clear understanding that this revenue line comes second to membership.
Work closely with executive leadership to manage the go-to-market narrative with key stakeholders.
Requirements
Proven experience in sales leadership within the media industry, with a preference for candidates who have experience in digital, public radio or newspapers.
Demonstrated ability to close sales and strategically improve sales processes.
Exceptional ability in managing and developing sales talent, with a track record of motivating teams to exceed their targets.
Strategic thinker with excellent negotiation and relationship management skills.