Produce and execute email and SMS campaigns, including programming emails from templates, asset coordination, QA, and scheduling.
Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
Create segmentation for email campaigns through CDP based on consumer analytics into the appropriate customer journey.
Manage and execute email/SMS marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.
Partner with the CRM Manager and other business owners to create email concepts and campaigns which reflect brand look/feel/voice while achieving business objectives.
Perform render testing across devices, email clients, and ISPs to ensure that emails are rendering correctly for the majority of the subscriber base.
Manage a rigorous calendar of email deployment of email/text campaigns: adhoc, opportunistic and journeys.
Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices.

Ability to execute email campaigns to communicate, educate and call to action through a combination of various support services (Creative, Deployment, etc.) and hands on execution within software solutions (Blueshift and Service Titan)
Hands-on experience in marketing automation platforms, preferably Blueshift, Hubspot, Salesforce Marketing Cloud, or Marketo.
Involvement in growing, engaging with, and analyzing the performance of a large email marketing database.
Strong project management skills, Q/A adherence and exceptional attention to detail.
Understand different audiences and how to communicate to them effectively
Keen eye to preserve integrity and voice of our brands and messaging throughout the entire campaign development process
Strong organization and problem-solving skills
Hands-on approach.
Able to manage multiple priorities and work collaboratively with teams to ensure the highest quality deliverables
Ability to deliver results in a fast-paced environment
Ability to interpret email reporting and results to maximize future deployments

Email Marketing Specialist

Key skills