Lead and manage a field sales team and DSD distributor network to drive case sales and brand visibility
Develop and execute regional business plans in alignment with national goals
Foster distributor accountability through performance metrics, sales targets, and territory reviews
Deliver strategic presentations to key accounts and regional customers
Conduct market surveys to assess product performance and competitive landscape
Collaborate with field marketing to execute events and brand activations
Resolve escalated customer concerns and maintain high service standards
Analyze sales data and prepare reports, forecasts, and performance dashboards for leadership
Oversee new hire onboarding, training, and performance development for team members
Support innovation launches with targeted forecasting and retail support
Manage budget planning, program execution, and administrative compliance

Experience: 6+ years in sales and people management within the beverage or consumer packaged goods (CPG) industry
Education: Bachelor’s degree in Business, Marketing, or related field
Strong communication and stakeholder engagement skills
Experience with DSD networks and distributor performance management
Proficiency with Excel, CRM platforms, and sales analytics tools
Knowledge of retail execution, merchandising, and market activation strategies
Willingness to travel extensively across the assigned territory
Valid U.S. driver’s license; clean driving record required

Regional Sales Manager

Key skills